I couldn't find a link on nj.com, but in today's Ledger, Lisa Rose did a nice piece on the marketing campaign for the movie. It involves a lot of the little tricks Abrams uses with "Lost," websites for the fake products/companies in the movie, MySpace pages for the characters (who actually sometimes reply to e-mails) and how the studio has been able to keep much of the movie under wraps, especially the monster. She also lists some websites that help develop the story of Cloverfield, so viewers have a sense of what's led up to the 1-18-08 attack on Manhattan:
http://www.cloverfieldmovie.com
http://www.1-18-08.com
http://www.slusho.jp <-- A soft-drink/cover company for some sort of evil conglomerate that may or may not have something to do with unleashing the monster.
http://www.tagruato.jp <-- said evil company
http://www.tidowave.com <-- Tagruato's chief nemesis, an environmentalist group
http://www.jamieandteddy.com <-- Two characters from the movie. The password is "jllovesth"
My biggest question is this: where did the studio come up with the name "Cloverfield?" I'm still scratching my head about that one. Can't wait until it comes out, though.