DanOregon
Well-Known Member
- Joined
- Apr 4, 2007
- Messages
- 49,387
I have seen some major whiffs in re-branding, but this is about as dumb as it gets.
There hasn't been Microsoft involvement for at least a decade, and now NBC is bailing. And yet they dump the NBC and keep the MS? Why not do a total re-brand? And what is the new enterprise going to do for "news credibility?" Hire a newsroom?
https://www.mediaite.com/media/msnbc-gets-a-new-name-amid-spin-off-from-nbc/
There hasn't been Microsoft involvement for at least a decade, and now NBC is bailing. And yet they dump the NBC and keep the MS? Why not do a total re-brand? And what is the new enterprise going to do for "news credibility?" Hire a newsroom?
https://www.mediaite.com/media/msnbc-gets-a-new-name-amid-spin-off-from-nbc/