You won't be seeing "The Interview"

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I'm not sure Sony is the one that deserves to be called cowardly. It made a business decision that it didn't make sense to release the film if all five of the big theater chains pulled out.

My big question is who needs the other more, the movie studios or the theater chains? How and when Sony decides to eventually release this movie might give us an answer.
 
I posted this on the Sony Hack thread, but it probably should be here:

So, apparently, Sony will receive $95 million in insurance money if it never releases the film, hence no DVD or VOD plans. I know pre-release buzz among critics has not been good. Any chance Sony was worried it was going to flop and using this episode as an excuse so it can collect the $95 million? The film cost only $44 million to make, so the $95 million might be a nice windfall if Sony thought it was going to crater at the box office.
 
I'm stalking you, pern.


From the link:

Sony is going to have a tough time recouping the nearly $100 million spent on making and marketing its now-shelved movie, “The Interview,” experts said Thursday.

Despite the cyber-terrorist hackers’ threats of violence at theaters that showed the Seth Rogen and James Franco comedy, it would be hard to cash in on an insurance policy on terrorism claims, according to insurance consultant Eric Moody.

The term “act of terrorism” has to be certified by the federal government — and it usually needs the damage to have occurred within the US, said Moody, VP of Entertainment at Frankel & Associates, the Los Angeles brokerage with a focus on movie, TV and concert promoters.

While Sony has suffered damage to its infrastructure as a result of hackers who shut down the company’s communications network, the government has been careful about how it is describing those acts, he said.
 
I might've gone to see it.
I really enjoyed 'This is the End,' and we saw that in the theater.
I loved 'Pineapple Express,' but we saw that on DVD.
 
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