Weird. I actually know the guy who wrote that.
I am not sure why it didn't occur to him that there is a very easy in between. First, you can get decent (but not foo foo, best on the planet) locally roasted coffee where he is, for much less money than he is talking about. And it tastes way better than Maxwell House instant coffee. In fact, it's a pretty competitive marketplace, which keeps things in check. I dunno. There are plenty of us who drink a lot of coffee and don't feel a need to be obsessive about it or bankrupt ourselves over it. The options that are way better than Maxwell House instant coffee are manifold.