Rusty Shackleford said:
Michael_ Gee said:
The theory on Wall Street is that each new popular social media site will become an Internet advertising cash cow. Alas, whenever a site becomes too full of advertising or corporate shilling, many people, not just kids, stop using it and move on to something else. Maybe these guys are making a huge mistake, but hell, it's their company. Being offered billions doesn't HURT your belief you make said company even bigger on your own.
My theory is that in 20 years or so, people will look back on this era and laugh, because by then, the realization will have dawned on everyone that these types of online services cannot turn the type of profit that justifies billion-dollar buys. People like this Snapchat guy will be looked at as fools for having turned down this once-in-a-lifetime mega-offer for something that is basically worthless as a commercial product. It's like he won the lottery but declined to accept the jackpot.
Social media tools can be great tools, but as soon as you try to commercialize them with ads, the majority of people leave. And even if you don't overwhelm the site with ads, people are so fickle and want to be seen on "The Next Big Thing" that once a site goes mainstream enough, people flee.
A valid point, but the question to ask is whether or not the Snapchat developers see their ultimate goal as making the most money possible as opposed to simply offering an alternative social media outlet even if it means they don't make that much money. Or to ask the question as to whether or not they feel the highest bidder really has the best offer simply because they offered the most money.
The question that really hasn't been answered yet is if somebody will come up with a social media outlet that people not only want to use, but want to stick around with and not simply move on to the next big thing. At this point, it doesn't look like there's one out there, but who knows what will happen next.
Regardless, if the Snapchat folks aren't interested in selling at this time, then the question becomes this: How much do these other folks pushing social media see Snapchat as a threat to them and how badly do they want to buy Snapchat so they can steer it in the direction the other folks think social media should go?