RIP CHEVY!!!!

[TigerVols]

Chevy is dead, reports NYT. Shocker.

http://www.nytimes.com/2010/06/10/automobiles/10chevy.html?hp

 

[MartinEnigmatica]

Not quite. GM just wants to do away with "Chevy" as a nickname for Chevrolet for branding purposes. Which is a really silly idea.

Edit: It occurred post-post that my sarcasm sensors were malfunctioning. My bad, TV.

 

[Sam Mills 51]

Not quite. GM just wants to do away with "Chevy" as a nickname for Chevrolet for branding purposes. Which is a really silly idea.

With all the problems facing GM and it focuses on this?

Tells us what we need to know about the "thinking" at GM.

 

[BitterYoungMatador2]

I'd rather they bury the "Caddy" nickname.

 

[TigerVols]

Not quite. GM just wants to do away with "Chevy" as a nickname for Chevrolet for branding purposes. Which is a really silly idea.

I should have used the blue font.

Best part of the story is the Chevy-rolet guy saying branding is important, look at "Coke."

Douche.

 

[Monday Morning Sportswriter]

I'm Chevy and you're not.

 

[Trey Beamon]

"But I didn't finish my run."

 

[Beef03]

Was I the only one who thought Chevy Chase when I first saw the topic headline?

 

[mustangj17]

Naw, he's been getting fat. I thought he had a heart attack.

 

[Crash]

"Look at Coke, look at Apple."

Yeah, dumbass. Who knew Coke was short for Coca-Cola? And that no one calls any of Apple's products an Apple?

If this guy really thinks people are just going to up and quit saying Chevy, he's an idiot. No wonder they can't build a decent car anymore.

 

[cranberry]

Chevy is a term of endearment. Brand engagement. Sounds like somebody's micro-managing the life out of the brand. They should leave it the **** alone.

Here's a better idea: Develop a sturdy and economical four-cylinder car and, as far as marketing goes, don't call it a Chevette.

 

[steveu]

Thanks GM! You just gave me one more reason to stick with Chrysler...

 

[TheSportsPredictor]

As long as we've still got baseball, hot dogs, and apple pie, we'll be OK.

 

[cranberry]

FYI, I love my 2010 Chevy Malibu.

 

[Ace]

I drove my Chevrolet to the levy but the levy was dry.

 

[Baron Scicluna]

This VP sounds perfect for a newspaper company. Maybe JRC or CNHI can sign him up.

 

[BTExpress]

Sorry, but "Chevy" is the only way to get the NASCAR agate to fit in one column.

 

[mustangj17]

Chevy is a term of endearment. Brand engagement. Sounds like somebody's micro-managing the life out of the brand. They should leave it the **** alone.

Here's a better idea: Develop a sturdy and economical four-cylinder car and, as far as marketing goes, don't call it a Chevette.

Chevy is a cluster**** because they fired their ad agency that they had since 1909. **** them. I hope their happy with their ****ing agency in San Francisco those ****ers.

 

[I Should Coco]

I drove my Chevrolet to the levy but the levy was dry.

Nicely done!

 

[danl214]

I drove my Chevrolet to the levy but the levy was dry.

You win, for today.