The Big Ragu
Well-Known Member
- Joined
- Nov 14, 2002
- Messages
- 30,281
The problem is, that's only useful if you are trading MSG stock, rather than investing in it.
As a trader, you could have made money trying to time the movements of MSG stock. But you'd have to have been able to predict the rise of Jeremy Lin and then the Knicks letting him go to Houston. How likely was that?
Ultimately (if you give things long enough) the valuation for a stock is going to base itself on earnings, not hype. Disney stock might go up due to hype over a movie release, for example. But if you look over time, it always reverts back to a valuation based on actual earnings.
So then the question becomes, how much in future earnings does Jeremy Lin actually translate to. I don't know the answer to that. But I strongly suspect the movements in the stock price have overestimated his impact. I don't know that business well enough to say that for sure, but I do know that some of the obvious things, such as jersey sales, don't just benefit the Knicks. The NBA shares licensing revenue.
So the calculation would be how much Jeremy Lin translates to in tangible earnings for the Knicks. How much does he really impact ticket sales, for example? Will MSG ratings stay higher permanently because of him, and if so, how much does that mean in added ad revenue? What if the novelty wears off, and he stays a really good player, but not an Asian Jesus?
You'd then have to consider those things, and put them next to the $50 million or so in luxury tax and added salary (a number I think I read) to try to guess his long-term impact on MSG's earnings.
At least that is the way an investor, rather than a trader, would do it.
He definitely will drive earnings. Houston will earn more as a result of having him. The question is how MUCH will he drive earnings for the next 3 years?
As a trader, you could have made money trying to time the movements of MSG stock. But you'd have to have been able to predict the rise of Jeremy Lin and then the Knicks letting him go to Houston. How likely was that?
Ultimately (if you give things long enough) the valuation for a stock is going to base itself on earnings, not hype. Disney stock might go up due to hype over a movie release, for example. But if you look over time, it always reverts back to a valuation based on actual earnings.
So then the question becomes, how much in future earnings does Jeremy Lin actually translate to. I don't know the answer to that. But I strongly suspect the movements in the stock price have overestimated his impact. I don't know that business well enough to say that for sure, but I do know that some of the obvious things, such as jersey sales, don't just benefit the Knicks. The NBA shares licensing revenue.
So the calculation would be how much Jeremy Lin translates to in tangible earnings for the Knicks. How much does he really impact ticket sales, for example? Will MSG ratings stay higher permanently because of him, and if so, how much does that mean in added ad revenue? What if the novelty wears off, and he stays a really good player, but not an Asian Jesus?
You'd then have to consider those things, and put them next to the $50 million or so in luxury tax and added salary (a number I think I read) to try to guess his long-term impact on MSG's earnings.
At least that is the way an investor, rather than a trader, would do it.
He definitely will drive earnings. Houston will earn more as a result of having him. The question is how MUCH will he drive earnings for the next 3 years?