Dick Whitman
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Fangraphs columnist says that MLB's Jeter number retirement bonanza was a marketing miscalculation, considering the game's desperate need to market its new generation of stars:
Moving on from the Derek Jeter Era | FanGraphs Baseball
Note: I agree with the Jeter sentiment. But I don't necessary agree that the "lack of stars" is the issue people think it is. Kris Bryant is a star in Chicago. Giancarlo Stanton is a huge star in Miami. Miggy is a huge star in Detroit. Correa in Houston. And on an on. It's a game that is marketed regionally, and that is kind of refreshing in a time in which 90 percent of high school kids in America would claim that the Warriors or Cavs, rather than the local franchise, is their "favorite NBA team."
Moving on from the Derek Jeter Era | FanGraphs Baseball
Note: I agree with the Jeter sentiment. But I don't necessary agree that the "lack of stars" is the issue people think it is. Kris Bryant is a star in Chicago. Giancarlo Stanton is a huge star in Miami. Miggy is a huge star in Detroit. Correa in Houston. And on an on. It's a game that is marketed regionally, and that is kind of refreshing in a time in which 90 percent of high school kids in America would claim that the Warriors or Cavs, rather than the local franchise, is their "favorite NBA team."