Colton said:Just finished our 40-page broadsheet high school football section (covering 12 schools).
spnited said:40 pages for 12 schools? Holy crap. That's insane.
Colton said:Spnited and Ace: Agree, though THIS year, the ad department actually went out and sold ads, rather than simply accepted what was offered.
That's what happens when you get a new guy bucking for the ad director's chair to get the job of the former ad director, who was asscanned last month.
They more than doubled the ad inches from last year.
Joe: You nailed it, I'm afraid.
The Good Doctor said:We're a state-wide paper and the section I just finished was eight open pages. And it was more than enough. Most readers won't have the patience to read a 36-page prep preview section; all that info likely will go to waste.
Angola! said:The Good Doctor said:We're a state-wide paper and the section I just finished was eight open pages. And it was more than enough. Most readers won't have the patience to read a 36-page prep preview section; all that info likely will go to waste.
My only response that that is: They will read it in Texas. We have a 24-page section for about 30 high schools and our readers eat it up.
Omar_dont_scare said:32 pages here... and they scheduled a system upgrade the same weekend I was paginating. That was very convenient.