My take on the site. ... not that anyone asked.
I think there would be a huge appetite for the "unfiltered voices" of pro athletes. But that site is not going to give anyone that. Everything that will get put up there is going to be way filtered. And then filtered some more.
I do think the site can be successful, though. It's got star power. All Russell Wilson has to do is put a link to his story on his twitter feed, and I am sure that site has instant traffic. How much ongoing engagement with the site there will be is another story.