http://www.heraldextra.com/content/view/227349/3/
Smart marketing move, short-season rookie league team. Real smart. ::)
A squabble over how to name a stadium will mean that the Orem Owlz won't be getting much coverage from the two local newspapers that ordinarily staff home games.
The Daily Herald and the Deseret Morning News have said they will stop attending the team's minor league season, which has just started and has about 30 games remaining in Orem. The decision stems from the team's decision to not honor the new name of the stadium, Brent Brown Ballpark.
The team had threatened to pull credentials unless news outlets referred to it as the "Home of the Owlz," as the owner believes Utah Valley State College has no control over what the stadium is called during the summer.
Rather than wait to be banned, the two papers have started to collect credentials and plan on returning them to the team.
"This is a dispute between the Owlz and UVSC that has nothing to do with us," Daily Herald executive editor Randy Wright said. "The Owlz are trying to punish the media for referring to the stadium by its proper name -- Brent Brown Ballpark.
"We won't trade our independence for access to athletic teams or any other news source. We simply don't let our subjects dictate how we report on them."
The Daily Herald has advertising and sponsorship agreements with the Owlz, which Wright said the paper will continue to honor.
Deseret Morning News sports editor Dave Schneider said his section's decision to stop covering games was made Saturday, when the team's general manager gave local media an ultimatum regarding coverage.
An e-mail dispersed to local media outlets by Owlz general manager Zachary Fraser said that teams would have access denied to the rookie-league affiliate of the Los Angeles Angels of Anaheim if they didn't call the stadium the "Home of the Owlz."
Smart marketing move, short-season rookie league team. Real smart. ::)