What does this smell like?

[Birdscribe]

... Beer, BO and hot dogs?

This, from today's Sports Business Daily...
Elizabeth Arden today announced that ’06 Nextel Cup champion Jimmie Johnson, who also won the ’06 Daytona 500, has signed on with the company to serve as a national spokesperson for the Daytona 500 Fragrance for Men.

Put aside your love of racing, NASCAR fans. This isn't about that. I'm into sports marketing novelties as much as the next flack. However, where does the concept of great marketing/novelty end and the pervasive concept of "bad idea" begin?

 

[Flying Headbutt]

It also must have a twinge of septic mixed in, to get that authentic trailer smell.

 

[slappy4428]

Let us not forget that tinge of Milwaukee's Best...Marlboro's and Old SPice

 

[scribebaseball]

I thought this was going to be a D_B of the Britney thread!