The Weather Channel goes MTV

[Inky_Wretch]

Flip over to check the weather for the weekend and "Misery" is airing.

A movie. On The Weather Channel. Instead of weather. Good. Grief.

 

[YGBFKM]

Well, it did snow a lot in that movie.

Would be cool if they started showing music videos.

 

[DanOregon]

People can get the weather elsewhere.

Really a bizarre decision. You might say - well it's a Friday. Yeah a Friday before a weekend when people want to actually do stuff and check the weather to make sure the weather will cooperate.

That they aren't even running a crawl with general forecast info on the bottom is bad - I imagine most people will flip right past it not knowing it's The Weather Channel. But it's not like NBC doesn't have other cable channels to show movies on - oh that's right, they have SYFY, USA and Bravo. Can't wait to watch Glengarry Glen Ross on CNBC just as the trading day begins and Mr. Smith Goes to Washington during the State of the Union Address.

 

[HandsomeHarley]

Love The Weather Channel.

Hate, hate, hate the MTVitalization of The Weather Channel.

 

[CitizenTino]

Just got TWC in HD a week or two ago. Am I correct in saying that they don't really have a "Local on the 8s" on the HD channel? It looked like they just rotated around different regions of the country while the local forecast was going on the regular channel.

If true, that's some weak sauce.

 

[dooley_womack1]

Well, it did snow a lot in that movie.

Would be cool if they started showing music videos.

Well, MTV doesn't; why should the Weather Channel?

 

[YGBFKM]

Because MTV doesn't.

 

[dooley_womack1]

Well, then, it would be "Weather Channel Goes Anti-MTV"

 

[Batman]

Just got TWC in HD a week or two ago. Am I correct in saying that they don't really have a "Local on the 8s" on the HD channel? It looked like they just rotated around different regions of the country while the local forecast was going on the regular channel.

If true, that's some weak sauce.

Might be the satellite feed. The local on the 8s only runs on the local cable systems.

 

[Double J]

People can get the weather elsewhere.

Really a bizarre decision. You might say - well it's a Friday. Yeah a Friday before a weekend when people want to actually do stuff and check the weather to make sure the weather will cooperate.

That they aren't even running a crawl with general forecast info on the bottom is bad - I imagine most people will flip right past it not knowing it's The Weather Channel. But it's not like NBC doesn't have other cable channels to show movies on - oh that's right, they have SYFY, USA and Bravo. Can't wait to watch Glengarry Glen Ross on CNBC just as the trading day begins and Mr. Smith Goes to Washington during the State of the Union Address.

I'd much prefer Mr. Smith Goes to Washington.

There's just something about the idealism of Frank Capra and Jimmy Stewart that attracts me, as opposed to the false sincerity and outright lies of our elected politicians.

 

[DanOregon]

This move to movies is one of those decisions that ego might be the biggest enemy of capitalism.
New boss walks in, things are going fine, he or she figures they have to do something to justify their position/show that they are actually doing something.
I'd love to see the marketing research that backed up this decision.

It wouldn't be so bad if they were showing movies that feature weather in sort of a Pop-Up Video kind of thing - explaining how tornados form, why some areas get more snow than others, the forces involved in creating a tidal wave.

Rule 1 - Know who you are (aka protect your brand), know why people use your product - and don't screw it up. But then again - the "news channels" don't seem to understand the concept either.

 

[Wenders]

TWC was showing A Perfect Storm a few weeks ago. And we thought the Storm Stories was bad.

 

[Sxysprtswrtr]

Weather Channel should show "The Day After Tomorrow"

Or well, more of Jim Cantore with his shirt off in the middle of a hurricane.

 

[Wenders]

Weather Channel should show "The Day After Tomorrow"

Or well, more of Jim Cantore with his shirt off in the middle of a hurricane.

Agreed with all of this. I would just watch a channel devoted solely to Jim Cantore. I love hurricane season. :D

 

[dooley_womack1]

Does this mean Martha Quinn is back? :)

 

[Football_Bat]

Save It For Later.

 

[Michael_ Gee]

I was startled to see this, too. But not as much as I was about a year ago when the History Channel put on "Planet of the Apes."
PS: Sometimes on weekends, TWC doesn't have local on the 8s on its cable feed here, and you get that national summary they always annoyingly have in your hotel room at Marriotts.

 

[Mystery Meat II]

Just got TWC in HD a week or two ago. Am I correct in saying that they don't really have a "Local on the 8s" on the HD channel? It looked like they just rotated around different regions of the country while the local forecast was going on the regular channel.

If true, that's some weak sauce.

We got TWC's HD feed a couple of months ago and your experience scans. No local component for Local on the 8s. And they've really ****ed around with the local/non-local playlist too. Sublime? Sly and the Family Stone? Clapton? I can't watch my radar or 7-day outlook to that!

 

[StormSurge]

Local on the 8's is available on DirecTV. You just need to input your zip.

It's been out for awhile for the SD feed & just recently rolled out in HD.

 

[Flip Wilson]

Well, it did snow a lot in that movie.

Would be cool if they started showing music videos.

But only music videos that have something weather-related in the content or title.

Purple Rain
Rock You Like a Hurricane
You Are My Sunshine
Walking on Sunshine