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From the Pipeline:
October 16, 2007
Dear Colleague:
Seven years ago this month I became the CEO of The E. W. Scripps Company and I’ve written to you many times since then to discuss matters of great significance. Today’s note may be the most-important one I’ve ever written.
As the attached press release indicates, the board of directors has authorized management to pursue a plan to separate our company into two publicly traded entities, both of which will be headquartered in Cincinnati.
When all of the planned transitional activities are completed, which will likely be in the second quarter of next year, the two new companies will be:
A new company, named Scripps Networks Interactive, consisting of what are now the Scripps Networks and Interactive Media divisions. I will be the president and CEO of this organization.
The E. W. Scripps Company, consisting of the 17 daily Scripps newspapers, the 10 television stations and United Media. Rich Boehne, who now serves as the COO of the current parent company, will be the president and CEO of The E. W. Scripps Company.
One of the primary reasons to pursue this change is expressed in the release:
It’s our intention to create two publicly traded companies, each with a sharpened strategic focus that would foster continued growth, solid operating performance and a clear vision on how best to build on the specific strengths of our national and local media franchises.
But there’s more to it than that. The new company is an exciting portfolio that includes some of the most-envied brands in the television universe: HGTV, Food Network, DIY, Fine Living and GAC and their associated Web sites. By combining those businesses with our online comparison shopping services, Shopzilla and uSwitch, this new company is expected to project a higher growth profile than the current Scripps and have the needed flexibility to pursue expansion opportunities.
At The E. W. Scripps Company, management will be focused exclusively on our intensely local media businesses, putting them in a better position to expand their share in some of the country’s most attractive markets. Our track record of local media innovation and our enhanced focus on journalistic excellence and community service will produce noticeable benefits for our readers, viewers and advertisers. The E. W. Scripps Company will be better able to assert itself as the industry leader and pioneer in local media that it is.
While this is an important milestone, the weeks and months ahead should be business as usual for the vast majority of you. If anyone were to ask me what they could do to contribute to the success of the upcoming transition, my reply would be simply to keep doing what you’re doing – and do it as well as you always have.
This proposed separation is contingent upon a number of factors, including a favorable ruling from the IRS, regulatory reviews, approval by the holders of Common Voting shares of Scripps stock, and final approval by the board of directors. Meanwhile, we’ll keep you apprised of developments as we work on this transition in the coming months.
We’ll answer your questions along the way, and I’ve started the ball rolling by attaching a Q&A to address some questions that I suspect you’re already asking. If you have more questions at any time, send them to me at [email protected] <mailto:[email protected]> .
Rich likes to say that “change presents opportunity,†and that couldn’t be illustrated any better than in today’s announcement. Change is definitely coming to this company, and in that change we have the opportunity to build on one of the finest traditions in the media industry. I’d like to thank each of you for the commitment you’ve made to making Scripps the outstanding company that it is, and I look forward to working with you to create two new companies that will continue to set high standards for the Scripps tradition of excellence.
Warmest Regards,

Ken Lowe
October 16, 2007
Dear Colleague:
Seven years ago this month I became the CEO of The E. W. Scripps Company and I’ve written to you many times since then to discuss matters of great significance. Today’s note may be the most-important one I’ve ever written.
As the attached press release indicates, the board of directors has authorized management to pursue a plan to separate our company into two publicly traded entities, both of which will be headquartered in Cincinnati.
When all of the planned transitional activities are completed, which will likely be in the second quarter of next year, the two new companies will be:
A new company, named Scripps Networks Interactive, consisting of what are now the Scripps Networks and Interactive Media divisions. I will be the president and CEO of this organization.
The E. W. Scripps Company, consisting of the 17 daily Scripps newspapers, the 10 television stations and United Media. Rich Boehne, who now serves as the COO of the current parent company, will be the president and CEO of The E. W. Scripps Company.
One of the primary reasons to pursue this change is expressed in the release:
It’s our intention to create two publicly traded companies, each with a sharpened strategic focus that would foster continued growth, solid operating performance and a clear vision on how best to build on the specific strengths of our national and local media franchises.
But there’s more to it than that. The new company is an exciting portfolio that includes some of the most-envied brands in the television universe: HGTV, Food Network, DIY, Fine Living and GAC and their associated Web sites. By combining those businesses with our online comparison shopping services, Shopzilla and uSwitch, this new company is expected to project a higher growth profile than the current Scripps and have the needed flexibility to pursue expansion opportunities.
At The E. W. Scripps Company, management will be focused exclusively on our intensely local media businesses, putting them in a better position to expand their share in some of the country’s most attractive markets. Our track record of local media innovation and our enhanced focus on journalistic excellence and community service will produce noticeable benefits for our readers, viewers and advertisers. The E. W. Scripps Company will be better able to assert itself as the industry leader and pioneer in local media that it is.
While this is an important milestone, the weeks and months ahead should be business as usual for the vast majority of you. If anyone were to ask me what they could do to contribute to the success of the upcoming transition, my reply would be simply to keep doing what you’re doing – and do it as well as you always have.
This proposed separation is contingent upon a number of factors, including a favorable ruling from the IRS, regulatory reviews, approval by the holders of Common Voting shares of Scripps stock, and final approval by the board of directors. Meanwhile, we’ll keep you apprised of developments as we work on this transition in the coming months.
We’ll answer your questions along the way, and I’ve started the ball rolling by attaching a Q&A to address some questions that I suspect you’re already asking. If you have more questions at any time, send them to me at [email protected] <mailto:[email protected]> .
Rich likes to say that “change presents opportunity,†and that couldn’t be illustrated any better than in today’s announcement. Change is definitely coming to this company, and in that change we have the opportunity to build on one of the finest traditions in the media industry. I’d like to thank each of you for the commitment you’ve made to making Scripps the outstanding company that it is, and I look forward to working with you to create two new companies that will continue to set high standards for the Scripps tradition of excellence.
Warmest Regards,

Ken Lowe