TheSportsPredictor
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Beginning with the Oct. 30 issue, it will no longer be giant-sized. But Jann Wenner claims after shrinking to normal magazine says and adding 16-20 pages an issue, it will actually cost more to print.
http://www.nytimes.com/2008/08/11/business/media/11mag.html?_r=1&pagewanted=print&oref=slogin
http://www.nytimes.com/2008/08/11/business/media/11mag.html?_r=1&pagewanted=print&oref=slogin