A responsibility to staff road games?

[Flip Wilson]

So, I've learned over the years that PR people who think this way are actually terrible at their jobs. The good ones know how important is to have a good media corps covering them. Anyone who says otherwise is bad.

When I talk to my students about what PR professionals actually do in their jobs, the first thing I mention is build relationships with the media. Yeah, organizations can communicate directly with their publics through social media and whatnot, but that professional relationship with reporters covering you is critical.