Riptide
Well-Known Member
- Joined
- May 18, 2012
- Messages
- 13,790
In a scene reminiscent of Legally Blonde, a sorority recruitment video beckons us into its bleached-blonde, white-skinned universe and presents it as a place full of beauty and void of substance. But now that sorority is distancing itself from the video after an online backlash.
The University of Alabama’s Alpha Phi chapter presumably wanted prospective sorority members to think its members are the coolest, prettiest, most sisterly girls on campus. To get the message across, the sorority created the video below for its upcoming bid day.
It quickly received a swath of negative attention, prompting the chapter to take down the video, and make its Facebook, Instagram, and Twitter accounts all private. But before it was taken down, the video was reposted by others so that this tampon-commercial-on-steroids could live on.
Alabama sorority's recruitment video sparks national outrage
The University of Alabama’s Alpha Phi chapter presumably wanted prospective sorority members to think its members are the coolest, prettiest, most sisterly girls on campus. To get the message across, the sorority created the video below for its upcoming bid day.
It quickly received a swath of negative attention, prompting the chapter to take down the video, and make its Facebook, Instagram, and Twitter accounts all private. But before it was taken down, the video was reposted by others so that this tampon-commercial-on-steroids could live on.
Alabama sorority's recruitment video sparks national outrage
Last edited: