New ABC circulation figures

[VJ]

http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1003667952

The AJC lost more than 9% of its daily circulation in six months. That's scary as hell.

 

[Sportsbruh]

http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1003667952

The AJC lost more than 9% of its daily circulation in six months. That's scary as hell.

That's what they get for dogging out Mick Vick.

 

[JoelHammond]

Who's Mick Vick?

 

[MU_was_not_so_hard]

Who's Mick Vick?

The offspring of these two?

and...

 

[pressboxramblings07]

Not surprising NYT's Sunday circulation went down that much, considering it's five bucks for a friggin' newspaper.

 

[SF_Express]

The joint Denver Sunday circulation down 13.5 percent. Wonder what that's about?

 

[playthrough]

Most of the top 15 Sunday papers were down 4 percent or more. What gives?

 

[Ace]

I'm gonna guess that people don't have the time or inclination to read the newspaper and/or more are going online.

Plus with the circulation scandals in recent months, fewer papers are cooking the books.

 

[John]

http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1003667952

The AJC lost more than 9% of its daily circulation in six months. That's scary as hell.

That number might be misleading since in April the AJC stopped selling papers in south Georgia and parts beyond.

At the same time, it might also show that all those changes the AJC made weren't for the better.

 

[Songbird]

Our circ guy last week had some decent numbers for us. We had a string of days over two weeks where we were up anywhere from 750 to 1,500. Small numbers, yes, but you've got to start somewhere. We're going to rebuild this thing.

 

[fishwrapper]

The joint Denver Sunday circulation down 13.5 percent. Wonder what that's about?

Dean ****ing Singleton.

 

[fishwrapper]

http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1003667952

The AJC lost more than 9% of its daily circulation in six months. That's scary as hell.

That number might be misleading since in April the AJC stopped selling papers in south Georgia and parts beyond.

At the same time, it might also show that all those changes the AJC made weren't for the better.

No paper would stop selling to 10% of their subscribers. The southern Georgia papers are a fraction of the loss. We could ask the Sports Editor....Oh...

 

[Ace]

http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1003667952

The AJC lost more than 9% of its daily circulation in six months. That's scary as hell.

That number might be misleading since in April the AJC stopped selling papers in south Georgia and parts beyond.

At the same time, it might also show that all those changes the AJC made weren't for the better.

No paper would stop selling to 10% of their subscribers. The southern Georgia papers are a fraction of the loss. We could ask the Sports Editor....Oh...

Sure they would. If it's a home delivery situation and it's so far away that it's not worth cost. Advertisers in Atlanta, likely don't care about paying a higher rate because folks 200 miles away get the paper.

 

[EStreetJoe]

anyone have a link for the new audit numbers for all newspapers?

 

[HoopsMcCann]

well, when you tell people that your print edition isn't important, why should they buy it?

 

[playthrough]

But why the stark drop in so many Sunday circulations at big papers?

 

[MileHigh]

The joint Denver Sunday circulation down 13.5 percent. Wonder what that's about?

Post Monday through Friday was off 11.9 percent to 225,390.
Rocky Monday through Friday was also off 11.9 percent to 225,226.
Saturday Rocky off 11.2 percent to 490,741.
Sunday Post off 13.5 percent to 600,229, off more than 200,000 copies below its peak.

From the Rocky story:

The Denver figures reflect a decision by the Denver Newspaper Agency to dramatically cut back on what are called "third-party sales." These copies are paid for by advertisers and dropped on the steps of non-subscribers.

Many major papers cut back on their third-party sales in previous periods, absorbing large circulation declines before the the Denver dailies did.

The circulation figures show the continuing shift of readers away from the paid print product to newspaper Web sites. To reflect that, the audit bureau has introduced a new audited "audience" figure compiled by Scarborough Research.

The Denver papers report a local "total net audience" of 1,677,231 in the local television market and an audience of 1,363,093 in the area it designates as where it sells its ads. The numbers count readers who read both the print and Web site as one person.

http://www.rockymountainnews.com/drmn/local/article/0,1299,DRMN_15_5739690,00.html

 

[Joe Williams]

But why the stark drop in so many Sunday circulations at big papers?

Probably real high-minded reasons, like price and a cutback in TV listing supplements and the decline in people buying the "bulldog" versions for an early shot at the (remember these?) classified ads.

Oh, and price. Like HoopsMcCann said, when you tell people in a hundred different ways that the print edition isn't important, why should they buy it?

 

[OnTheRiver]

Additionally, lotta folks paying $2.50-$3 per gallon of gas when they swing by the pump on Sundays. Think the few who aren't paying at the pump nowadays feel like throwing down an extra $1.50 for a paper when they go in?

 

[playthrough]

That's a very good point, OTR.

Plus it's tough to carry the Sunday paper with the foot-long dog, chips and 64-ounce soda (diet of course).