Mark Purdy hanging it up

[Fredrick]

I thought that in a prior thread many posters said that the lead columnists at their paper would receive more clicks than any article in the section. Is this true?

I wish some suits on here would respond to Fredrick's concerns about "clicks." Newspapers and their parent companies have gone crazy over amount of clicks. But as I've pointed out in my threads about making $$$ and lazy advertising people, does this click-mania translate AT ALL to the person we're trying to hook? The businesses who used to take out ads? I still picture a sales person going to a car dealership and presenting the click information and the car dealer (or restaurant owner or grocery store owner) saying, "I do not understand what you are saying. All I know is we have our own Website and our own cards we provide customers that email them coupons and deals and we don't want to advertise in your newspaper. So please leave and never come back. These clicks you speak of and page views do not interest me."

 

[AD]

boswell at the post: baseball-centric, but incredibly well-rounded -- golf, hockey, redskins -- and perfect for that market.

 

[Doc Holliday]

I thought that in a prior thread many posters said that the lead columnists at their paper would receive more clicks than any article in the section. Is this true?

I can't speak for anyone other than where I work, but our top stories for readership online are always for recruiting. Our two lowest segments for clicks are columns and gamers.

 

[daemon]

I wish some suits on here would respond to Fredrick's concerns about "clicks." Newspapers and their parent companies have gone crazy over amount of clicks. But as I've pointed out in my threads about making $$$ and lazy advertising people, does this click-mania translate AT ALL to the person we're trying to hook? The businesses who used to take out ads? I still picture a sales person going to a car dealership and presenting the click information and the car dealer (or restaurant owner or grocery store owner) saying, "I do not understand what you are saying. All I know is we have our own Website and our own cards we provide customers that email them coupons and deals and we don't want to advertise in your newspaper. So please leave and never come back. These clicks you speak of and page views do not interest me."

Pretty sure the conversation you are envisioning has played out like this since the beginning of time:

SALESMAN: We can place your ad on our site for this price.

CAR DEALER: How many people will see it?

In print, the requested number is circulation.

With regards to the website, are you suggesting the salesman answer, "We have those numbers but you don't want to hear them?"

 

[HanSenSE]

And, the last column:

Mark Purdy says farewell to the Bay Area sports scene

 

[playthrough]

Enjoyed his pieces on best interviews and best/worst assignments.