London Olympic logo released.

[MilanWall]

Whiskey. Tango. Foxtrot.

"Each edition of the Olympic Games brings its own flavor and touch to what is now well over a century of modern Olympic history," Rogge said. "The brand launched today by London 2012 is, I believe, an early indication of the dynamism, modernity and inclusiveness with which London 2012 will leave its Olympic mark."

http://sportsillustrated.cnn.com/2007/more/06/04/bc.oly.london2012.logo.ap/index.html

 

[GB-Hack]

Good god that's ugly.

 

[slappy4428]

Makes you long for Whazzit...


AHhhh I see the 2012 now...
Still think it stupid, however

 

[zeke12]

Nice color scheme...

 

[TheSportsPredictor]

Who forgot to put the puzzle together?

 

[ondeadline]

It's a little puzzling.

 

[Ashy Larry]

London is hosting the Olympics AND the Gay Games in 2012?

 

[markvid]

Damn, is that hideous.
Someone actually will collect a check for the design and royalties for later?

They should get 5-10 instead.

 

[DanOregon]

I'd hate to see the runners-up. I remember when you could see a logo and know where the olympics were that year - this looks like crap. Judging by the logo, the next games will be held at a disco in Brazil circa 1971.

 

[Killick]

I thot they were Rock-Em Sock-Em Robots.
Ah. Now I see the 2012.

 

[Fenian_Bastard]

I was wondering what Peter Max has been up to.

 

[markvid]

I thot they were Rock-Em Sock-Em Robots.
Ah. Now I see the 2012.

Took me a while too.
Maybe someone who give a lot of ink blot tests managed to do this design.

 

[Pastor]

Oh man is that awful. I just can't imagine how anyone thought this was a good idea.

 

[GB-Hack]

Oh man is that awful. I just can't imagine how anyone thought this was a good idea.

It really makes you proud to be British

 

[DanOregon]

I think the "mascot" will be a pile of puke. I don't mean look like a pile of puke, but actually BE a pile of puke.

 

[GB-Hack]

I think the "mascot" will be a pile of puke. I don't mean look like a pile of puke, but actually BE a pile of puke.

Nope, it'll be Vinny the Vindaloo Curry and a pint of Tiger.

And a pile of puke.

 

[Armchair_QB]

Why the hell don't they use the 2012 logo they've been using. It's pretty sharp.

 

[markvid]

They needed to create a different merchandising opportunity.

 

[Pastor]

They needed to create a different merchandising opportunity.

Apparently, they decided to go with one that wouldn't sell merchandise.

 

[alleyallen]

That is one hideous color. I'm going to have to adjust my TV set to take the shine off of that logo.