I may be outing myself here, but I used to work at the other Green Bay newspaper in town, the News-Chronicle, that folded a few years ago.
Personally, I loved Green Bay. I actually lived halfway between Green Bay and Appleton, and enjoyed both cities. There were plenty of cultural opportunities, a handful of good restaurants, and from May-September, a surprisingly large number of good golf courses.
Everyone knows about the Packers, but there's good college basketball in the winter, leaving the summer as the only down time as far as having something of note to cover (although there is plenty of Packers stuff still going on at that time of year). Also, the high school sports in the area are quite good.
Sure, it's cold in winter. That's no surprise. Then again, it's the same way for half the country that time of year.