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Prolly not what the Pittsburgh Trib.-Review had in mind when they drew it up.

IMG_20120504_091551.jpeg
 
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Evil ... Thy name is Orville Redenbacher!! said:
Prolly not what the Pittsburgh Trib.-Review had in mind when they drew it up.

IMG_20120504_091551.jpeg

Which is what the ME did when (s)he saw it the next morning, no doubt.
 
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I don't know the copyflow at the Trib, but that headline has to get past at least two, if not three people at our shop, depending on the day. And we have a really small shop. How did no one else see this before it got to print?
 
I don't know the copyflow at the Trib, but that headline has to get past at least two, if not three people at our shop, depending on the day. How did no one else see this before it got to print?

There was nothing wrong in the headline for a copy editor or slot to see. The devil was in the reflection layer done in photoshop. Reflection of the lowercase "u" simply winds up looking like an uppercase "H".

Chances are a copy editor opened the file, saw a note from a designer that said something like, "I have a stylized headline on the photo that says "SUIT YOURSELF", and then the copy editor wrote a deck or cutlines based on that information.

Or perhaps the designer asked the copy editor to come up with a quick-hitting headline that would be done separately in photoshop.

In any event, nobody actually typed "**** YOURSELF" anywhere.
 
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BTExpress said:
I don't know the copyflow at the Trib, but that headline has to get past at least two, if not three people at our shop, depending on the day. How did no one else see this before it got to print?

There was nothing wrong in the headline for a copy editor or slot to see. The devil was in the reflection layer done in photoshop. Reflection of the lowercase "u" simply winds up looking like an uppercase "H".

Chances are a copy editor opened the file, saw a note from a designer that said something like, "I have a stylized headline on the photo that says "SUIT YOURSELF", and then the copy editor wrote a deck or cutlines based on that information.

Or perhaps the designer asked the copy editor to come up with a quick-hitting headline that would be done separately in photoshop.

In any event, nobody actually typed "**** YOURSELF" anywhere.

Never said that was typed anywhere. But no one looks at a final
Proof of the page before typesetting?
 
I don't have a copy of it...but my buddy said the LA Times placed a half-page marching band-themed JC Penney ad...on the same page as an article about the FAMU marching band hazing death.
 
I remember a paper had a lingerie ad on the same page as the jump of the Clarence Thomas hearings.
 
Mystery Meat II said:
Evil ... Thy name is Orville Redenbacher!! said:
Prolly not what the Pittsburgh Trib.-Review had in mind when they drew it up.

IMG_20120504_091551.jpeg

Which is what the ME did when (s)he saw it the next morning, no doubt.
Hey, **** happens.
 
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My paper just ran some ad/Psa in our entertainment section about boat safety. The stock photo was four people in a boat, none of whom were wearing life jackets.
 

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