Mr7134 said:
Bubbler said:
Thank God my market is losing its Fox affiliate.
anonymousprick said:
Those who have posted the many variations of the "UFC is a fad that won't last" theme on here since about 2005 or so don't seem to have much to say.
Hasn't CBS been doing some prime-time specials too on occasion? Isn't that what Gus Johnson was doing between hoops and football?
Their coverage doesn't seem to be causing that much of a ripple other than to the already-converted.
The CBS specials, which seem to have fallen by the wayside, were with a secondary brand. The UFC is the brand leader and Zuffa (the UFC's parent company) with one or two exceptions has most of the major MMA stars under contract.
From the way Dana White has been talking it does appear that Fox are really going to be pushing the UFC and getting behind it. The deal is rumoured to be worth somewhere between ninety and one hundred million dollars a year. So, it's not an insignificant investment on Fox's part.
A promo for the UFC on Fox.
I don't think most casual viewers make any distinction whatsoever between UFC and any other form of MMA. Maybe Fox will change that, maybe they won't.
I think this sport has reached its already-converted point. It can be too bloody, perceived as too dirty, but mostly, too ****ing boring, to reach mass-popular status.
Some of our deskers watch it, and every time I look up, its a grapple-fest on the mat for 90 percent of the match, punctuated by 10 percent of actual action.