Turner Broadcasting acquires Bleacher Report

[mediaguy]

Less than $200 million. I look forward to the "Top Ten Turner Broadcasting Acquisitions" slideshow shortly.

http://www.bloomberg.com/news/2012-08-06/time-warner-acquisition-of-bleacher-report-sports-site-approved.html

 

[dixiehack]

Goodwill Games fantasy draft.

 

[Football_Bat]

All bad takes will now be posted at 5 past and 35 past.

 

[Stitch]

The only good thing about the first Goodwill Games was motoball.

 

[blog415]

very happy and proud to hear about this!!!!!

 

[HejiraHenry]

The AP story about this deal suggested that it was a revenue play by Turner, which seems like nonsense to me.

 

[Baron Scicluna]

At the end of every Bleacher Report slideshow, there will be an extra slide, announcing "We're outta time!"

 

[Gehrig]

At the end of every Bleacher Report slideshow, there will be an extra slide, announcing "We're outta time!"

Win

 

[imjustagirl]

The AP story about this deal suggested that it was a revenue play by Turner, which seems like nonsense to me.

True.

 

[steveu]

How long before Bleacher Report does a Headline Sports feature and hires Van Earl Wright?

 

[Walter_Sobchak]

How long before Bleacher Report does a Headline Sports feature and hires Van Earl Wright?

Only if they hire Jerome Jurenovich first.

 

[Stitch]

very happy and proud to hear about this!!!!!

I'm also proud of content mills making their dough.

 

[dixiehack]

404 error screens to be replaced with Andy Griffith reruns.

 

[Batman]

Another story idea: Which show was better? "Carter Country" or "Mama's Family"?
We break it down!

 

[Petrie]

At the end of every Bleacher Report slideshow, there will be an extra slide, announcing "We're outta time!"

Win

"Braves baseball on TB...wait a second..."

 

[Tucsondriver]

This will end well.

 

[Evil Bastard (aka Chris_L)]

The key to understanding this deal is the fact that combined all the posts on Bleacher Report supposedly equaled the monthly page views for SI.com. Yet the cost of content between the two was obviously night and day. That's how the economics can work for now.

Here's a good link on the situation.

http://gigaom.com/2012/08/06/bleacher-reports-and-the-evolution-of-the-content-farm/

 

[Tucsondriver]

Interesting read. Look forward to seeing "Bleacher University" on Showtime a few years from now.

 

[Brian Cook]

Here's Ben Koo on why this happened:
http://www.awfulannouncing.com/2012-articles/august/understanding-turner-sports-acquisition-of-bleacher-report.html

He's plugged into these sorts of things and has a fair take. Too fair for me, since I'm generally "WHHHHHHYYYYY" about this, but if they took 40m in venture the actual perpetrators probably didn't make that much relative to time spent ravishing google's algorithms.

 

[Evil Bastard (aka Chris_L)]

Brian - they took in $40 mil in VC funding but they had $20 million cash on hand at time of sale. That $20 mil was sent back to VC's.

Interesting perspective on the situation.