If anybody -- anybody this side of Eagles fan -- gained the most from Wednesday's Terrell Owens roller-coaster, it has to be Dr Pepper (no period, thanks). Their smart buy of the behind-the-mike branding with the Cowboys got them front-page photos in, what, half the papers in the country? You can't buy that kind of exposure. OK, you can, but it costs millions. Maybe they can get TO to wear 23 this week ...
Believe me, there's hell to pay over in promotions at Mr. Pibb today ...
Believe me, there's hell to pay over in promotions at Mr. Pibb today ...