dixiehack
Well-Known Member
Everyone's favorite anti-Microsoft alternative can do the stupid corporate thing quite nicely, thank you.
http://news.independent.co.uk/world/science_technology/article1211622.ece
http://news.independent.co.uk/world/science_technology/article1211622.ece
More than any other product, it was the iPod that gave Apple a powerful share of the market and had the competition running scared. By 2005, sales of the various Mac computers trailed those of the music player, which accounted for 46 per cent of Apple's total revenue. But problems have beset even the celebrated iPod. After transferring manufacturing from the US to China, the company's reputation for quality suffered. Cracks started to appear - literally - and the online community was there to broadcast the bad news to the world.
Last September, a batch of newly launched iPod Nanos were prone to cracked, scratched or failing screens, sometimes within hours of purchase. In response, an aggrieved Nano owner named Matthew Peterson set up a website to collate complaints and force Apple to address the issue. It received 30 e-mails per hour, eventually prompting the firm to offer replacements to angry and disillusioned customers.
Then, just two weeks after the launch of the Intel-powered MacBook in May, some users of the signature white units began to report a premature and permanent yellowing of the casing. After spending upwards of £749 on a laptop, one of whose major attractions was its styling, customers were not happy - especially since the AppleCare warranty excludes cosmetic issues, as those calling the company were reminded.
Again, aggrieved users gathered together online. Within days, the thread discussing this on Apple's support forums had grown to over 1,000 posts and was promptly locked, preventing new replies. Debate then moved to websites such as stainedbook.info and appledefects.com, where sufferers pondered how to force the firm to acknowledge the issue. Two weeks later, callers to technical support found that the company was now replacing the casing, though the official line remains that Apple is aware of and is looking into the issue.
It's not only journalists who get this brush-off. Customers, too, fall victim to the standard reply - including nine-year-old Shea O'Gorman. As part of a letter-writing lesson in her US primary school, Shea wrote to Apple suggesting improvements for her beloved iPod Nano, such as support for song lyrics. This earned a terse response from Mark Aaker, senior counsel of Apple's law department, stating that Apple does not accept unsolicited ideas and that she should not send them in. The company later apologised for the affair, and its policy for dealing with children was changed. But the negative publicity had done its image few favours.