MisterCreosote
Well-Known Member
- Joined
- Sep 9, 2010
- Messages
- 16,290
The Washington Examiner was owned by a billionaire with just about bottomless pockets, who bought up a chain of local papers and consolidated them. The Examiner's local news coverage was actually really good, better than you could get in the Post or the Times, anyway.
It also locked in a number of huge advertisers to multi-year contracts.
It bought up a lot of prominent political columnists and reporters, albeit ones with a very specific ideology.
Their print distribution model centered on being free AND home-delivered, and targeted specific neighborhoods populated with people in coveted demographics.
Even with all that, the Examiner's print edition lasted eight years before folding last year.
It also locked in a number of huge advertisers to multi-year contracts.
It bought up a lot of prominent political columnists and reporters, albeit ones with a very specific ideology.
Their print distribution model centered on being free AND home-delivered, and targeted specific neighborhoods populated with people in coveted demographics.
Even with all that, the Examiner's print edition lasted eight years before folding last year.