F
Flash
Guest
Krispy Kreme shuts its doors in Calgary. No room in a Starbucks- and Timmy-laden market.
http://www.canada.com/calgaryherald/news/calgarybusiness/story.html?id=d8848f2d-bb70-480f-bd6e-3057f710cc1e
When Krispy Kreme opened its store in Calgary just over four years ago, the hype and fanfare surrounding the event had people lining up one day in advance to sink their teeth into the scrumptious doughnuts.
Today, the store no longer exists. The company signs have been taken off the building in northeast Calgary, the doors are padlocked, brown paper covers up all the windows and doors, and posted on the doors is a simple notice stating: "Sorry, this Krispy Kreme location is closed as of August 1, 2008. Thank you to our loyal customers."
A company representative told the Herald the store is a victim of Krispy Kreme's "turnaround strategy" which includes closing "underperforming stores."
Calgary never did warm up to the lone Krispy Kreme location adjacent to the Sunridge Mall in northeast Calgary over the past four and one half years of operation, said Michael Kehoe, an Alberta-based retail specialist with Fairfield Commercial Real Estate Inc.
"With only one Calgary store, the firm failed to achieve any market penetration along with the related economies that multiple locations would have provided," he said. "The coffee culture is firmly established in the Calgary market and is dominated by Tim Hortons, Starbucks, Good Earth Cafe and others. Competition is always welcome in such a competitive category. However, few Calgarians will miss Krispy Kreme."
The company was launched July 13, 1937 in Winston-Salem, NC, and developed into a cult following. That was evident in late March 2004 in Calgary when it opened its Sunridge location. People were lined up for the 6 a.m. opening including Edmonton brothers Brett and Jared Taylor who were equipped with sunscreen and blankets, setting up lawn chairs and waiting for a day and a half for the grand event.
"It's not a doughnut. It's a Krispy Kreme doughnut," said Jared Taylor in a news report at the time. About 200 doughnut lovers waited in line as well for the opening of the 4,000-square foot-store, with a drive-thru, in the Sunridge Mall parking lot.
http://www.canada.com/calgaryherald/news/calgarybusiness/story.html?id=d8848f2d-bb70-480f-bd6e-3057f710cc1e
When Krispy Kreme opened its store in Calgary just over four years ago, the hype and fanfare surrounding the event had people lining up one day in advance to sink their teeth into the scrumptious doughnuts.
Today, the store no longer exists. The company signs have been taken off the building in northeast Calgary, the doors are padlocked, brown paper covers up all the windows and doors, and posted on the doors is a simple notice stating: "Sorry, this Krispy Kreme location is closed as of August 1, 2008. Thank you to our loyal customers."
A company representative told the Herald the store is a victim of Krispy Kreme's "turnaround strategy" which includes closing "underperforming stores."
Calgary never did warm up to the lone Krispy Kreme location adjacent to the Sunridge Mall in northeast Calgary over the past four and one half years of operation, said Michael Kehoe, an Alberta-based retail specialist with Fairfield Commercial Real Estate Inc.
"With only one Calgary store, the firm failed to achieve any market penetration along with the related economies that multiple locations would have provided," he said. "The coffee culture is firmly established in the Calgary market and is dominated by Tim Hortons, Starbucks, Good Earth Cafe and others. Competition is always welcome in such a competitive category. However, few Calgarians will miss Krispy Kreme."
The company was launched July 13, 1937 in Winston-Salem, NC, and developed into a cult following. That was evident in late March 2004 in Calgary when it opened its Sunridge location. People were lined up for the 6 a.m. opening including Edmonton brothers Brett and Jared Taylor who were equipped with sunscreen and blankets, setting up lawn chairs and waiting for a day and a half for the grand event.
"It's not a doughnut. It's a Krispy Kreme doughnut," said Jared Taylor in a news report at the time. About 200 doughnut lovers waited in line as well for the opening of the 4,000-square foot-store, with a drive-thru, in the Sunridge Mall parking lot.