SVB - I've written plenty about this: when you can offer somebody more money, TV opps, magazine opps, and .com opps .. against someone who can write for a magazine of fading importance and perhaps online (at a site that draws 1/4 of the readership ESPN.com gets) ... which would you take?
Anyone who doesn't takes ESPN is someone who decides they don't care about TV, and they'd rather be visible at SI instead of being a small fish in a big pond at ESPN. Chris Broussard went from the NYT to ESPN about a year ago. He writes occasionally for the mag, sometimes online, blogs online, and is on TV plenty. But would you say he's having an impact at ESPN? Or would you say he's 5th or 6th banana to Marc Stein, Chris Sheridan, Ric Bucher, John Hollinger and Chad Ford? (Full disclosure: I like Broussard a lot as a person and a writer.)
You show up at ESPN, take a number and sit in the bullpen. And you enjoy the money. Nobody at Page 2 will admit this, but supposedly, they're all making between 75k-150k. When your name is called, you show up, put in your five minutes, and fade back into obscurity until they ask for your services again next week.