Edelstein was an unemployed sports writer in 1983 when, with a few thousand dollars and an old typewriter, he began the Pro Football Insider. He had been inspired a decade earlier as a student at Penn State by left-wing journalist I.F. Stone, who published an iconoclastic newsletter with influence far beyond its small circulation. Edelstein soon developed a network of sources other reporters could only dream about, and it was common knowledge around the league that several owners, including DeBartolo, Jones and Bowlen, and agents Parker, Peter Schaffer and Leigh Steinberg, were regular sources. In 1988, Edelstein joined ESPN as a football analyst, a gig that lasted until 1992. He jumped to the now-defunct Prime Sports Network in '95, where he played host to his own NFL show. The TV exposure boosted his cache around the league - as well as his circulation. Edelstein, always ambitious, told friends he'd start making real money once he began producing his own football show, which he planned to sell to a cable network.