Results not typical

[Inky_Wretch]

Infomercials might look very different soon.

"For a good part of the last decade, we have noticed a problem, particularly with consumer testimonials," said Richard Cleland, assistant director of the FTC's division of advertising practices. "The use of consumer testimonials had become almost a safe harbor for companies as long as they threw in some sort of disclaimer about results not being typical."

http://consumerist.com/5179090/ftc-to-require-advertisers-using-testimonials-to-show-typical-results/