Pivoting to Substack

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Hardball Talk was one of those sites where the commentariat is more interesting than the bloggers. Not a good mark of a publisher.

He also actively trolled his users and later admitted he did it for views. This was during a much gentler time in the culture as well, when we didn't need all the **** stirred up by anybody.
 
Medium laid off its journo staff in 2015, so not just about unionizing. Turns out billionaires are as tight with a buck as we are. There's still no good business model to generate sustaining profits from actual journalism.

Maybe that's why other entities for the public good -- like Amtrak -- are forced to subsist on the public teat. I wonder how many news ops took bailout/stimulus money???
 
Medium had 700,000 paid subscriptions with $35 million in revenue (The mess at Medium) going into this year and a successful company by any measure.

But the point wasn't to build a successful company, the point of Medium was to make something so big, that you go publicly traded and you could get a multi-billion dollar market cap or something so big and attractive that it would be bought by Facebook/Google/etc., for a billion or two or some other plural number.

As for everyone whining about Substack, I wish they would all just shut the **** up.

Here's the thing, Substack is a vendor. That's it. People complaining about it are like people complaining about Constant Contact or Mail Chimp, those are both platforms to manage and distribute emails to a wide list. Substack took it a step further by adding the ability to build a site using very basic software for free.

You literally don't pay a penny to Substack if you don't charge. If you do. then they get 10 percent plus, as previously noted, a percentage charged for the credit card transactions through another vendor.

Making it free meant they needed to attract some names that would build buzz, and that's what they did, using VC money from some tech bro douche. They aren't using the sub fees they get to attract names. It is all VC money. Does Substack have some issues?

Sure, but for those of us in the got laid off because the mega corporation we worked for decided to close the papers and Substack provided a rare bit of hope in a ****ty world for reporting. Because, let's face it, it is ****ty. Everyone knows it is ****ty and rather than try to make it better, they'd rather just complain because someone they don't know but don't like got a publishing advance to write words, which is, by the way, the established model for things like publishing words.

There's also plenty of writers who are making good livings using Substack, isn't some pipe dream but you have to make it a business. You have to not just write but learn how to do marketing and accounting and social media promotion and then go out and do those things to make it a real shop.

Why does everything have to be so dumb, all the time?
 
Just read a Brooklyn, NY Substack that referred to the "drudging" of the Gowanus Canal and the various "freeways" that cross the borough. LOL
 
Don't recall. But it wasn't anything blogs didn't cover 20 years ago. And still do.

Check that, it's called WalkItOff.
 
Instead of starting a new topic, just adding here.
We started our magazine online in 2013, moved to quarterly in late 2014, switched to bi-monthly a year in and for the past 9 years or do have been 5-6 days a week of adding new articles ... and now?
... we are podcasting weekly to YourTube & Spotify, creating reels for IG and FB ... and now adding in Substack for "premium content" once a week for $30/year.

I'll be Scrooge McDuck-ing it by the end of next year. No doubt... ;)

Should we just drop "Magazine" from our name? LOL
 
Curious to hear how others have fared with this now that the new car smell has worn off. Anybody churning out a living (not necessarily a great one) primarily off of Substack?
 

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