I will say this: Have never known Mariotti to be so complimentary of, so generous to, so many people in his opinions. If that's a sense of humbling, then good for him. If it's a way of sucking up, well, his true colors will bleed through soon enough.
I can't get too worked up about traffic and search-engine stuff when someone actually is talking about quality and the many conflict-of-interest issues rampant in the industry these days.
Used to be, operators of media outlets could turn profits and do what's right for coverage. Now, facing a choice, most opt for the former (though the former has morphed into "survive financially" more than "turn profits.")
I'm not picking up everything Jay is putting down in that open letter but just because he's the one stating some of these things doesn't make them wrong. In that way, it has a Jose Canseco feel to it, where for all his ills there is a line of truth to it.