Local Blogs

[MidwestSportsGuy]

Just wondering how everyone approaches their newspaper blogs. What kind of content, short or long posts, frequency of updates, breaking news or loose observations.

Basically, I try and update our blog daily (admittedly a sometimes unattainable goal) but I wouldn't argue if someone told me our blog was useless. Often, our (most often mine) posts are nothing more than rambling columns with little substance. I do try and pass along notes of interest: I.E. coaching hires, college signings, game changes, etc. But I'm still searching for that format that appeals to and attracts readers. I go to a handful of other paper's blogs, and honestly, haven't found anything that really stands out (the Star Tribune has a pretty solid one ... Randball, I believe).

What works, what doesn't?

I've had absolutely no advice from the higher-ups concerning blogs. Well, unless you count "We're starting a sports blog and you will update it every day with unique information or risk termination," as advice. I kid.

So a little help from fellow "sportsjournalists.comers" would be welcomed. Or perhaps links to outstanding blogs.

 

[zebracoy]

As a writer of one and a reader of several at my shop, I find that the best blogs are used for occasional game updates mid-game but mostly for short, quick-hit, noteworthy types of things with a little bit of color and wit mixed in.

We had a guy who would constantly blog about his travel follies during the basketball season - and he had a lot, meaning he was either someone you wouldn't want to travel with or he's a better storyteller than he lets on - and it was a rousing success that led to others copying the recipe.

Unless you're in a highly-competitive market, with a highly-competitive beat, blogs won't be used for much other than stuff that didn't make the paper.

Though I do admit that they're an incredible tool to have - especially when you have a following and news breaks.

 

[mustangj17]

more answers here

http://www.sportsjournalists.com/forum/threads/57185/