ScribePharisee said:txsportsscribe said:interviewed this morning for a p.r. job and the skills i developed in running a small newsroom seem perfect for what they're looking for. and while my fingers and toes are crossed about getting the gig, it'd still feel weird for a while. but the better pay and long-term prospects would make up for that.
I can't see how "sports" journalists can waltz into a PR agency, with no advertising experience and no business writing experience, and get anything other than a see-ya. Nor can I see them getting in at a Chamber of Commerce. Sports information, maybe, but at a significant pay cut and ****tier hours. How the hell this happens, legitimately, explain.
You don't waltz into an agency and expect to have a job handed to you. You search long and hard, identify job openings that your skills and experience would translate well over to, send out a bunch of applications, and have a few of those turn into interviews and potentially job offers. Don't bother selling your "sports" experience; instead, sell your "writing" experience, your knowledge of how the media works, your comfort level with tight deadlines.
I wrote the following on a previous thread about the same topic:
NEVER refer to yourself as a "sportswriter" in your resume or cover letter. Call yourself a journalist. Really sell your experience with deadlines. Don't just say "I'm comfortable on deadline". Tell them how you turn around 600-1,000 word stories in the span of an hour every night. Recount stories about how you handled big breaking news to show you can deal with unexpected emergencies. In my experience, when most interviewers from non-newspaper fields say "we work on some pretty tight deadlines here", their deadlines are like comfy long-term assignments for a sports journalist. Being specific about what you mean when you say "deadline" will help impress them with your grace under pressure.
If you're sending in clips, pick a nice mix that shows off your ability to write things other than just game action or jock features. Ever helped out and wrote a news story? Send that in. It doesn't have to be amazing; just as long as it's not embarrassing and has good grammar and no typos. When you're trying to get out of sportswriting, a clips package stuffed with APSE-winning sports stories doesn't do as much for you as a portfolio of some good sports stories and some solid/decent news/feature stories. Applying for a technical writing job? Tell them that you're no stranger to organizing vast amounts of information and communicating them to the public in a clear, concise manner (what else would you call taking all the action and stats from a 3-hour prep football game and condensing it into 500 words, all in 30 minutes no less?). Up for a job that involves some customer/client interaction? Tell them how you massaged your sources to get them to cooperate. Look at the attributes that make you a good journalist and ask, "Why am I good on deadline? Why am I good at getting sources to talk?" Oh, it's because you are organized and don't panic under pressure, and you're at reading people during a conversation. Those are the kind of traits that will apply to other jobs, and you need to draw a line between the trait and your work to show the hiring managers the connection.
Cite examples that illustrate your ability to adapt quickly, because it indicates to them that you know how to take the skills you have and apply them to different things, not just sportswriting. If you took photos, shot video, edited copy, did design, play up all of those just as much as your writing. Portray yourself as someone who's good/solid in a lot of things, with writing being your strongest skill. Don't portray yourself as someone who's looking to get out of a dying industry. Convey the idea that you "chose" to apply your considerable repertoire of skills toward journalism for a while, but now you are "choosing" to apply them elsewhere (this works better if you haven't been in newspapers for decades). And, of course, tell them a reason that you actually want that position because you're interested in what that position does, not just because it's a lifeboat off a sinking ship.
The key is to find a position where they are looking for someone with strong writing skills first and foremost, and PR experience second. Yes, that might mean having to take a step down in the career ladder to get out of this field, but considering how crappy journalism pays, you may very well take a step "down" in another field and still make more than in newspapers.