H.L. Mencken said:
I see on the ESPN the Magazine twitter account that Thompson's Jordan story was the most read story of any story on ESPN.com this year, with 2.7 million views.
Cue the flute, etc.
There are certainly great long-form sports pieces that contain both outstanding reporting and storytelling, and also generate tremendous reader interest. Sometimes they don't generate a ton of reader interest, but still deserve the light of day. S.L. Price's book on the life and death of Scott Coolbaugh probably sold 200 copies. I'd be curious to know who the other 199 were. Every word of it is golden.
But I do credit the Internet sports writing insurgency with showing that, contrary to received wisdom, there was a huge untapped audience for intelligent, cogent explanatory writing about how and why franchises win and lose games, at a time (generalizing here) where I think a lot of us had started to see ourselves as psychoanalysts instead of SPORTS writers.