Double J
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- Jul 26, 2005
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Great story here about Don LaFontaine, who's been doing movie trailers for more than 40 years but is now becoming better known to the public, thanks to that Geico commercial.
...even the Geico advertising folks didn't have a clue who he was when they were brainstorming "The Testimonial Campaign," a series of spots featuring real customers and B-listers such as Little Richard and Charo.
"Somebody blurts out, `Hey, what about that movie announcer guy?' The other one goes, `Well, what's his name? What does he look like? Who is that guy?' That's how it all started," explains Dean Jarrett of The Martin Agency.
Googling "voice-over guy," they eventually found LaFontaine.
...even the Geico advertising folks didn't have a clue who he was when they were brainstorming "The Testimonial Campaign," a series of spots featuring real customers and B-listers such as Little Richard and Charo.
"Somebody blurts out, `Hey, what about that movie announcer guy?' The other one goes, `Well, what's his name? What does he look like? Who is that guy?' That's how it all started," explains Dean Jarrett of The Martin Agency.
Googling "voice-over guy," they eventually found LaFontaine.