Game advances

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SF_Express

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Jan 9, 2003
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First of all, this is NOT about the Orlando Sentinel, or criticizing it at all, more a general topic.

My son sent me the audio from John Calipari's postgame press conference yesterday after Memphis blew out Central Florida.

Pretty early, after saying how well his team played, he praised the UCF situation and said they really had something going there with great facilities and a great setup for college basketball. For those unaware -- most of you -- the whole campus got really revved up for the Memphis game, it was a record crowd, they all wore the same color, and it was a big deal.

Anyway, he then basically chastised Orlando for not getting behind UCF and one of his pointed criticisms was that the game advance was not on the sports section front for this game (UCF was unbeaten at home, by the way) and that it obviously should have been.

So, aside from Super Bowls, were do we stand on advances? We know our attitude is changing on game stories. If a highly ranked team comes into a town for one of the home team's biggest games ever, is that a mandatory for the section front? Or are we at the point where advances are more informational, tickets, gametime, TV, radio, etc., and as long as we give readers that info, that's good enough. Or somewhere in between?

(By the way, I'm relying solely on Calipari saying it wasn't on the section front, and nobody disputing that in the press conference ['Am I right?' he asked]. So if he's wrong, then I ask forgiveness, but the topic still might be worthy.)
 
For our three colleges, we do advance boxes with lineups, stats, notes, etc. But no game advance stories. If you do them, I think they should be features leading into a game with a teaser for the game itself. But not a pure Xs and Os type of story.
 
I think a lot of papers are phasing out advances... With the exception of a HUGE game, we usually rely on a game box that has time, date, place, lineups and a few notes on the home team and the opponent... Sometimes we'll run features that will mention the next game, but almost never a straight advance...

Considering the No. 1 team in the country is a few hours away, I'd hardly be stunned if the Sentinel didn't do anything major to preview a UCF hoops game.
 
I don't know that I want to comment specifically about the Orlando situation (maybe there's some sadness because Van died), but I kind of agree with Calipari (gosh, that hurts). Other than the Magic, what else is important locally in Orlando.

I think seeing a preview story is something worthy because you want to see what is going on. I think the writer and readers get a chance to prepare and to look for things.

The other thing is if the fans and campus were that excited and it was unique, I think it was a pretty big story.
 
Yeah, I thought twice about posting because it was Orlando, but again, this is more of a philosophical discussion than any criticism whatsoever, and thought it was a fair general topic for the board.
 
My paper does some sort of a story for about damn near all the men's basketball games, whether its a feature, more standard preview or the fact that two coaches thing BracketBusters is an obsurd idea. We do advance boxes for all men's and women's games.
Sometimes its a pain in the ass, but I also think it gives me some freedom to find better stories and write them.
Keep in mind, unless its something special, most of the advances are 10-12 inches -- nothing long.
 
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I'd be curious what the Sentinel runs as an advance for a Florida game.

I'll bet it's not much and that's not a criticism in any way. But if they're not doing it for the No. 1 team in the country, why should they do it for a horse**** program like UCF, even if it is in their backyard...
 
At my shop, we tend to avoid running advances on the front, unless they've been featurized. If it's just Joe Blow University versus Mike Smith State, there's no real point in giving it prime real estate. If you take the time to find and angle ... maybe you work your way out there.
 
For the big four men's college programs in our town, we write small 10-12 inch advances for each week's worth of games. I, as Cosmo said, try to turn them into short features or trend stories and try to leave out the X's, O's and standard stat crunching.

Only two of the shools ever really get front-page basketball advance coverage unless it's a big, big game.

However, in some ways, I think the pre-game stuff is every bit as important as the game coverage. I don't mind advance stories that spell out what's on the line, who has been slumping, who has been hot and if there is something significant that might be happening. I want my readers to anticipate the games and part of my job, IMO, is to feed that anticipation -- without becoming a homer or a shill, of course. I think game stories are the things which often should be trimmed (especially in light of instant stats, video and AP reports from TV and websites) while analysis, notes, etc., should be played up bigger in the paper the day after the game. We need to use the limited inches we have providing something different and more expansive than what our readers can get 30 minutes after the game via sportsline.com.

But on Super Bowl week, any basketball team shouldn't be surprised if they find themselves off the front page for the advance as well as for the gamer.
 
One thing in SF's initial post jumped out at me: the reaction on the UCF campus to the Memphis game. I don't like X-and-O advances, either, but it strikes me that there might have been a decent advance story about the anticipation for the game.

That seems like something that might have made a nice story before the game was played -- whether the game was a sellout, how scarce tickets were, what the mood was like around campus, etc. It sounds as if it might have been worth writing about.
 
Advances is one thing. A game like this is unique and a big deal.

And just because a story is written the day of the game doesn't mean it has to dissect how the teams match up or crap like that.
 
With us, we try to "feature-ize" the day-of-game story, so that the accompanying advance box (with starters, notes, game info, etc.) is not redundant. It seems to work well for us.

rb
 
I don't understand why newspapers don't do more advances, as long as they're for significant games and provide an interesting read. It's one of the few ways we in print can actually get ahead of something, instead of being behind the curve. It's also one of the few ways a good print reporter is likely to provide much more personality, color and in-depth reporting than any TV, radio or internet outlet usually provides before a game.
For big games like the one aforementioned, I bet you're likely to have more folks interested in the lead-up to the game and more who will read an advance start-to-finish. Chances are, if the folks care about the game they will know the results that night, either through TV, internet, radio or being there, and are less likely to read the next-day gamer with as much interest.
 
I think on a beat that matters, we need to have a story every day because we need to be the authority on that beat, and that would include some kind of feature advance. The question is, does UCF matter? They had 4,805 for Memphis; they're averaging 2,571 with three home crowds under 1,000. That's a rather small portion of the OS circulation. I'd probably throw them a bone and advance this one on the cover, but it's hardly a screwup if they didn't.
 
Orlando sure as hell has a lot more thing competing for the sports front than Memphis. That's for sure.
 
Frank_Ridgeway said:
I think on a beat that matters, we need to have a story every day because we need to be the authority on that beat, and that would include some kind of feature advance. The question is, does UCF matter? They had 4,805 for Memphis; they're averaging 2,571 with three home crowds under 1,000. That's a rather small portion of the OS circulation. I'd probably throw them a bone and advance this one on the cover, but it's hardly a screwup if they didn't.

Well, just to clarify one last time, I wasn't even asking if it was a screwup, really. More about what place advances have in sections, big games and small.
 
Calipari is one of the last remaining Americans who think newspaper publicity matters. In the early days at UMass, he was always bitching about how the Globe and Herald wouldn't staff games at Amherst. Then he'd play Temple there at 9:45! to get on ESPN.
After one such game, Calipari asked me, "what can I do to get you to more of our home games?
My answer was "move the campus 30 miles closer to Boston."
The point is, John didn't say, "wiseass". In a few years, he began scheduling at least one UMass home game in Worcester, 30 miles closer to Boston.
If Calipari was the coach at UCF, he'd be figuring out ways to get his team advanced on the front for every game. That, and how to hide their SAT scores.
 
SF_Express said:
Frank_Ridgeway said:
I think on a beat that matters, we need to have a story every day because we need to be the authority on that beat, and that would include some kind of feature advance. The question is, does UCF matter? They had 4,805 for Memphis; they're averaging 2,571 with three home crowds under 1,000. That's a rather small portion of the OS circulation. I'd probably throw them a bone and advance this one on the cover, but it's hardly a screwup if they didn't.

Well, just to clarify one last time, I wasn't even asking if it was a screwup, really. More about what place advances have in sections, big games and small.

Understood. I don't think we should base it on the game being big or small, but whether the beat is big or small. Lots of fans = advance. A few thousand fans = capsule box. In general. As I said, I'd probably toss them a bone on this one, but that's just based on informing readers that a near-sellout was expected, so they shouldn't delay buying tix. But that story likely would be several days before the game. To me it's the same as the entertainment section would do on a band coming to play in a 500-seat club vs. a 15,000-seat arena, unless you are telling readers to catch this band at the club this week because they'll have to pay $90 per ticket to see them at the arena next year. On minor beats, I'd base it on what's good for the readers, not the team. Advance, maybe not. News story about hot tickets, yes. Cause it won't be a hot ticket for the next game.
 
Michael_ Gee said:
Calipari is one of the last remaining Americans who think newspaper publicity matters. In the early days at UMass, he was always bitching about how the Globe and Herald wouldn't staff games at Amherst. Then he'd play Temple there at 9:45! to get on ESPN.
After one such game, Calipari asked me, "what can I do to get you to more of our home games?
My answer was "move the campus 30 miles closer to Boston."
The point is, John didn't say, "wiseass". In a few years, he began scheduling at least one UMass home game in Worcester, 30 miles closer to Boston.
If Calipari was the coach at UCF, he'd be figuring out ways to get his team advanced on the front for every game. That, and how to hide their SAT scores.

Calipari has suddenly surged from the low 300s to the top 50 on my list of favorite Division I coaches.

I can't identify the other 49, but I'm sure there's 49 coaches whose relative dearth of sleaziness compensate for their lack of interest in the newspaper industry.
 
Are you saying that Calipari has a dearth of sleaziness?
 

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