Fox/Scout fiasco

checkswinger · Oct 9, 2012

Is it wrong of me to take some joy in the derpness of Fox Sports Next's massive launch failure? More important, how does a national site so royally screw this up?
http://www.awfulannouncing.com/2012-articles/october/scout-forced-to-abandon-fox-sports-next-rebranding.html

CRM · Oct 9, 2012

The same way FOXSports.com let go of its entire staff and had a skeleton site in 2001 or 2002. Then there was the myspace.com fiasco. Rupert Murdoch has never liked the Internet, and outside of partnering with MSN, it's been pretty bad over there.

black dude with pompano · Oct 9, 2012

Wow, what a disaster. And Scout did/does need a massive design overhaul.

But this was more than just a design change. It was a re-branding. And to botch it so badly (especially with wolves like Rivals and 247 at the door) is just brutal. Scout/Fox did NOT need this.

mediaguy · Oct 9, 2012

Who are Scout's best remaining writers? Seems like 247 has reached out to many of the biggest names in past year.

lantaur · Oct 9, 2012

And the new look wasn't impressive at all, in my opinion. It was hard to find anything that wasn't right in front of you (regardless of the f-ups of the switchover).

Rufino · Oct 10, 2012

I remember them telling all their publishers about the great things that were going to come from switching Scout over to Myspace Sports. That was the plan for months, and just never actually happened. Everything about their operations structure was completely baffling, though some sites are successful in spite of the ineptitude from above.