Football tab vs. broadsheet

[CarltonBanks]

Does anyone not run a high school football tab in a tab form anymore? Are there any benefits to going broadsheet over an actual tab?

 

[YGBFKM]

Tabs are usually cheaper, and they're much easier for readers to deal with. Some papers still go broadsheet, though, probably because their printers aren't configured for a tab.

 

[Colton]

We've run broadsheet the last 10 years, at least.

Helps the ad department (allegedly) to be more diverse in the type/size ads they (don't try to) sell.

 

[CarltonBanks]

Don't want to out myself, but we run a pull-out tab weekly during football season so I know we have the capability. I just think the broadsheets are clunky and do not serve their purpose, give the readers something they keep and refer to all season.

 

[Den1983]

We run a tab. Last year's was about 24 pages, the year before that about 32 or so. It's always been a tab, from what I can remember.

 

[2underpar]

we run a 48-page high school tab and a 16-page broadsheet college section.

 

[Football_Bat]

We continue to run a tab because, in the words of our ad director, "We want something people will keep on their coffee table."

Never mind that broadsheets are the only thing that have won APSEs lately.

If I had my druthers, we'd blow up our football tab and do a monthlong "media tour" in the regular paper.

 

[NoOneLikesUs]

If I had my druthers, we'd blow up our football tab and do a monthlong "media tour" in the regular paper.

Yes. This would be so much less painful to do.

 

[JakeandElwood]

48 page fall sports tab for us.

 

[school of old]

If I had my druthers, we'd blow up our football tab and do a monthlong "media tour" in the regular paper.

We actually did this last year. We just ran a profile of a high school each day for like two weeks. Never heard if people liked it more or less than before.

I think I prefer all of it in one package. It makes it easier to keep for reference around the office, and I imagine some readers feel the same.

 

[Den1983]

If I had my druthers, we'd blow up our football tab and do a monthlong "media tour" in the regular paper.

We actually did this last year. We just ran a profile of a high school each day for like two weeks. Never heard if people liked it more or less than before.

I think I prefer all of it in one package. It makes it easier to keep for reference around the office, and I imagine some readers feel the same.

We do a tab, but also feature one team per day starting the day of preseason practices. It can get tiring and repetitive, but it also allows us to use the tab for enterprise/feature stuff and get the team basics out of the way.

 

[Football_Bat]

If I had my druthers, we'd blow up our football tab and do a monthlong "media tour" in the regular paper.

We actually did this last year. We just ran a profile of a high school each day for like two weeks. Never heard if people liked it more or less than before.

I think I prefer all of it in one package. It makes it easier to keep for reference around the office, and I imagine some readers feel the same.

We do a tab, but also feature one team per day starting the day of preseason practices. It can get tiring and repetitive, but it also allows us to use the tab for enterprise/feature stuff and get the team basics out of the way.

We tried that for a couple of years when I got to my paper, but we have so many schools to cover that we couldn't get everyone in between the start of two-a-days and the season. We'd have to double up or triple up on occasion to get the job done. Maybe at some point in a year or two we will rethink our approach.

 

[Cosmo]

If I had my druthers, we'd blow up our football tab and do a monthlong "media tour" in the regular paper.

We actually did this last year. We just ran a profile of a high school each day for like two weeks. Never heard if people liked it more or less than before.

I think I prefer all of it in one package. It makes it easier to keep for reference around the office, and I imagine some readers feel the same.

We're doing it this year. No choice, really. We don't have a prep or college section this year, and it's the best way to get expanded preview coverage in the paper. Plus, it gives us two-plus weeks worth of centerpieces in the heart of August.

 

[clutchcargo]

We still run a tab, but one advantage of broadsheet is that it doesn't get lost in the paper like a tab can do. If you insert tab in paper with a lot of ad inserts, it can get lost, even if you tease it on the front to alert readers it's in there.

 

[pressmurphy]

Wondering if papers that have gone to narrow widths in the 44-inch web era wouldn't be better off converting their traditional tabs to broadsheet.

When that narrow width turned 90 degrees and because the height of your tab page there's not a lot of potential for creative presentation except for the doubletruck that your ad director swears he needs to reserve for the local car dealer.

 

[SCEditor]

Wondering if papers that have gone to narrow widths in the 44-inch web era wouldn't be better off converting their traditional tabs to broadsheet.

When that narrow width turned 90 degrees and because the height of your tab page there's not a lot of potential for creative presentation except for the doubletruck that your ad director swears he needs to reserve for the local car dealer.

Your paper has car ads? Impressive.

We have a broadsheet, 24 pages. We did a really good section my first year (we doubled our stories, made other improvements) and saw a 9 percent increase in ads the following year. I look forward to seeing what we do in Year No. 3. One benefit with our section is we run business card ads pretty cheap and they surround the team's schedule on each page. Our second year, we also had a more developed theme than the first year, so I'm hoping -- naive, I know -- because our section has improved tremendously each year that advertisers will want to be a part of this section.