tonysoprano said:
I suppose that's one way of looking at it (though quite cynical). ;)
Here's what makes me laugh (and it somewhat ties into internet talk) - I get these mass e-mails that one of the higherups sends throughout the paper. This individual breaks out the pom-poms and pats him/herself on the back because of how many views and hits our website gets. But here's the thing - If it's not making a profit, who cares?
One question I've always had about page views is how many of them are newspaper management types constantly refreshing to see the latest comments on whichever topic is hottest? At one place I worked, the AME sent out a memo telling us that all staff members were supposed to have the paper's site as their home page and any time we googled something, we were supposed to do it through the home page. I hit the delete button and went about my business.