Dish Network unveils ad-erasing DVR

[LongTimeListener]

... and the captains of industry are not pleased.

http://www.nytimes.com/2012/05/17/business/media/dish-networks-hopper-cuts-ads-and-causes-tremors-at-tv-upfronts.html?_r=1&ref=business

“How does Charlie Ergen expect me to produce ‘CSI’ ” without commercials? asked Leslie Moonves, the chief executive of the CBS Corporation, in response to questions from reporters on Wednesday morning before his annual upfront presentation.

Ted Harbert, the chairman of NBC Broadcasting, struck a similar note at his network’s presentation on Monday, calling the Dish feature an insult to the television industry. “Just because technology gives you the ability to do something, does that mean you should? Not always,” he said.

I'm sure we'd all enjoy the product, but I would be interested to know how TV -- especially network -- becomes at all feasible if there is a way to avoid ads completely. And I think this is going to have major repercussions the next time Dish enters contract talks with the networks; they seem to have enough problems coming to agreement as things stand now.

 

[Baron Scicluna]

... and the captains of industry are not pleased.

http://www.nytimes.com/2012/05/17/business/media/dish-networks-hopper-cuts-ads-and-causes-tremors-at-tv-upfronts.html?_r=1&ref=business

“How does Charlie Ergen expect me to produce ‘CSI’ ” without commercials? asked Leslie Moonves, the chief executive of the CBS Corporation, in response to questions from reporters on Wednesday morning before his annual upfront presentation.

Ted Harbert, the chairman of NBC Broadcasting, struck a similar note at his network’s presentation on Monday, calling the Dish feature an insult to the television industry. “Just because technology gives you the ability to do something, does that mean you should? Not always,” he said.

I'm sure we'd all enjoy the product, but I would be interested to know how TV -- especially network -- becomes at all feasible if there is a way to avoid ads completely. And I think this is going to have major repercussions the next time Dish enters contract talks with the networks; they seem to have enough problems coming to agreement as things stand now.

"You are looking live at the McDonald's Microsoft TD Ameritrade Rose Bowl, sponsored by Viagra between the Nike Oregon Ducks and the Tostitos Ohio State Buckeyes. And Gary, I'm looking forward to sitting back with a Coke and a Whopper and seeing this one."

 

[LongTimeListener]

This is something I've been waiting for. I get so worn out having to press a button every 10 minutes to fast-forward through commercials now.

That was my first reaction too, but according to the article, a lot of ads get watched even with the DVR.

 

[TheSportsPredictor]

“How does Charlie Ergen expect me to produce ‘CSI’ ” without commercials? asked Leslie Moonves, the chief executive of the CBS Corporation, in response to questions from reporters on Wednesday morning before his annual upfront presentation.

Charlie Ergen probably expects you to figure it out yourself, ****head.

 

[93Devil]

**** this.

They will just do banner ads like they do in soccer.

Trust me, the other guys are smarter than Dish.

 

[Mizzougrad96]

I fear the result will be more product placement in shows like they did on Community awhile back.

 

[linotype]

This is something I've been waiting for. I get so worn out having to press a button every 10 minutes to fast-forward through commercials now.

That was my first reaction too, but according to the article, a lot of ads get watched even with the DVR.

Whoever does that is a moron. ;D

Not for nothing, but anytime that Google Plus ad with the Muppets singing "Under Pressure" comes on, I take my finger off the fast-forward button and let that baby play.

 

[TigerVols]

I would hope the broadcast outlets would all decide (independently, of course) to not allow Dish to advertise on their networks.

[/ad maker]

 

[da man]

Welcome to our world, networks.

Love,
The newspaper industry

 

[Stitch]

I would hope the broadcast outlets would all decide (independently, of course) to not allow Dish to advertise on their networks.

[/ad maker]

Cheapo Charlie ticks off the networks again. If anyone has DISH, the company has said it plans to remove AMC, IFC, and few other networks at the end of June. I assume it's just a threat to get a better deal, but DISH is a company that does not have Regional Sports Networks as full-time HD channels, nor does it carry Disney in HD.

 

[User 11148]

This is something I've been waiting for. I get so worn out having to press a button every 10 minutes to fast-forward through commercials now.

That was my first reaction too, but according to the article, a lot of ads get watched even with the DVR.

Whoever does that is a moron. ;D

Or he/she's near the bottom of that bottle of wine and forgets that whatever's being watched is a recording ... It's hard to keep up with all of that chit when you start pushing 50!

 

[Baron Scicluna]

I would also think, eventually, networks and cable channels would put their shows up ona PPV basis. Make viewers pay $5 a month for access to the channel, then 99 cents for a show, with higher prices for higher-rated shows.

 

[qtlaw]

They said the same thing about Napster; "Oh the sky is falling!! Music will never be made available again!!" Instead of embracing technology, the industry demanded that people stay in a time capsule.

Well history shows what happens when you embrace technology, Apple becomes the largest cap company in the world.

Networks need to do the same. However, Dish does seem to be biting the hand that feeds it, or at least killing the golden goose.

 

[Point of Order]

If I find out this actually works well I'll be getting one ASAP.