Beer snob sues MillerCoors for making Blue Moon

[Dick Whitman]

Wine snobs are worse, though I'm around beer snobs way more often, and engage in a little bit of beer snobbery myself.

Wine snobs are worse simply because they are 99 percent full of ****. When they taste blind - which they almost never do, by the way - they essentially can't tell the difference between a $5 bottle of Merlot or a $500 bottle of Cabarnet.

 

[Dick Whitman]

I do love the new Miller Lite commercial where they explain with a straight face that there are "no strong flavors to hide imperfections."

 

[Spartan Squad]

Had the same thought. Gussy it up however you want, you're selling **** water, Miller. But isn't the commercial just a take on the Bitter Beer Face commercials from the 90s?

 

[MisterCreosote]

Stella Artois is, literally, Budweiser that's brewed in Europe. And people still get conned into paying more for it.

 

[BitterYoungMatador2]

"What about us?" - Foodies

Speaking of these beer taints, when did microbrews become "craft?" And we all know it's because it sounds much more pompous to say "craft," like you molded it out of ****ing clay.

 

[Dick Whitman]

"What about us?" - Foodies

Speaking of these beer taints, when did microbrews become "craft?" And we all know it's because it sounds much more pompous to say "craft," like you molded it out of ****ing clay.

It's not nearly as bad as "artisinal."

 

[User 4332]

Beer snobs are obnoxious, but this is actually a pretty straight forward misleading advertising lawsuit.

Is it misleading to call Blue Moon a "craft beer"? Seems to me it is.

 

[MisterCreosote]

Speaking of these beer taints, when did microbrews become "craft?" And we all know it's because it sounds much more pompous to say "craft," like you molded it out of ****ing clay.

If anyone thinks beer snobs AREN'T douchebags, I cordially invite you to Google "the difference between craft beer and microbrews."

 

[old_tony]

Beer snobs are obnoxious, but this is actually a pretty straight-forward misleading advertising lawsuit.

Is it misleading to call Blue Moon a "craft beer"? Seems to me it is.

Well, as BitterYoungMatador2 points out, it's pretty misleading to call any beer a "craft beer." But I'm sure the douchenozzle home brewer from the story will insist that the swill from his basement is a "craft beer."

 

[Dick Whitman]

It's a fine line, of course, but there's nothing necessarily snobbish, I don't think, about saying that one prefers, say, Sierra Nevada Pale Ale or an imperial stout over a Miller Lite. Stuff tastes different.

 

[Dick Whitman]

Beer snobs are obnoxious, but this is actually a pretty straight forward misleading advertising lawsuit.

Is it misleading to call Blue Moon a "craft beer"? Seems to me it is.

My understanding from the story is they say it is "artfully crafted," not that it is a "craft beer."

 

[Oggiedoggie]

Mediocrity snobs can be a little self-righteous.

 

[old_tony]

It's a fine line, of course, but there's nothing necessarily snobbish, I don't think, about saying that one prefers, say, Sierra Nevada Pale Ale or an imperial stout over a Miller Lite. Stuff tastes different.

Different beers have different tastes. I don't think anyone will argue that. But the douchenozzle clearly liked Blue Moon. Then he found out who made it and now apparently he doesn't like it.

 

[MisterCreosote]

It's a fine line, of course, but there's nothing necessarily snobbish, I don't think, about saying that one prefers, say, Sierra Nevada Pale Ale or an imperial stout over a Miller Lite. Stuff tastes different.

Right. Drink whatever you want. Just don't be a douche about it, or act like anyone else even gives a ****. That's where the snobbery comes in.

 

[bigpern23]

Wine snobs are worse, though I'm around beer snobs way more often, and engage in a little bit of beer snobbery myself.

Wine snobs are worse simply because they are 99 percent full of ****. When they taste blind - which they almost never do, by the way - they essentially can't tell the difference between a $5 bottle of Merlot or a $500 bottle of Cabarnet.

Anyone with a decent palate should be able tell the difference between a cabernet and merlot. It's much trickier to tell the difference between the $5 bottle of merlot and a $500 bottle of merlot (not that I would know ... the most I've ever spent on a bottle of wine is $45).

I'm no wine snob, but I'll tell you this - I can tell the difference between a glass poured from an $8 1.5L bottle of pinot and the $20 1.5L bottle of pinot ... usually the next morning, when I wake up with a splitting headache or feeling fine.

 

[User 4332]

Well, as BitterYoungMatador2 points out, it's pretty misleading to call any beer a "craft beer." But I'm sure the douchenozzle home brewer from the story will insist that the swill from his basement is a "craft beer."

I tend to agree with that, but the Brewing Association has come up with a definition for craft breweries that is apparently accepted in the industry and MillerCoors ain't anywhere near it. Because that phrase has taken on a specific meaning for consumers, is it misleading to try to trade on it when your product doesn't meet the meaning consumers think it does?

My understanding from the story is they say it is "artfully crafted," not that it is a "craft beer."

That's one of several basis stated in the lawsuit for the claims that MillerCoors is trying to mislead consumers into thinking Blue Moon is a craft beer. They also talk about the placement on the shelves with small brewers; the claim that it's brewed by Blue Moon Brewing Company, which is located at Coors Field in Denver, when the beers are actually brewed at Coors facilities in North Carolina and in Golden, Colo.; no reference to MillerCoors on the bottles; and no reference to MillerCoors on Blue Moon's website.

I found the article frustrating and just went and read the lawsuit. http://clarktreglio.com/wp-content/uploads/2015/04/2015-04-23-Pltf-Complaint.pdf

 

[JackReacher]

At after-work functions, this guy will go around and criticize everyone's beer selection. I always enjoy bringing a sixer of Busch Light just to make him lose his mind.

 

[trifectarich]

Here's a way to have fun with wine snobs. Next time you want someone to puke over the great California vintage they're drinking, make sure they know it's permissible that 10 percent of the grapes used can be from anywhere in California — Bakersfield, Death Valley, Palm Springs . . .

 

[da man]

I tend to agree with that, but the Brewing Association has come up with a definition for craft breweries that is apparently accepted in the industry and MillerCoors ain't anywhere near it. Because that phrase has taken on a specific meaning for consumers, is it misleading to try to trade on it when your product doesn't meet the meaning consumers think it does?


That's one of several basis stated in the lawsuit for the claims that MillerCoors is trying to mislead consumers into thinking Blue Moon is a craft beer. They also talk about the placement on the shelves with small brewers; the claim that it's brewed by Blue Moon Brewing Company, which is located at Coors Field in Denver, when the beers are actually brewed at Coors facilities in North Carolina and in Golden, Colo.; no reference to MillerCoors on the bottles; and no reference to MillerCoors on Blue Moon's website.

I found the article frustrating and just went and read the lawsuit. http://clarktreglio.com/wp-content/uploads/2015/04/2015-04-23-Pltf-Complaint.pdf

My initial reaction to all of that is BFD.

Come to think of it, that's my secondary reaction, too.

 

[da man]

BTW, a little full disclosure. I like Blue Moon. I don't give a crap who makes it.