All eight UFL teams to be headquartered in Arlington, Tx

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Their TV partner -- whoever it is -- is propping them up. I'm surprised Trump hasn't promoted them because they're not the league that refused to take him in.
 
Among the master strokes from the UFL marketing department this year:

1) They doubled ticket prices from the previous season. Yes, doubled.

2) There were no -- none, zero, zip, zilch -- local promotional deals or ticket giveaways. Local FOX tv stations gave away handfuls - two or four at a time -- as throw-ins on sports bar commercials.

3) UFL teams flew into their "home" cities 48 hours before game time. There was literally no in city presence of any team players or coaches other than the actual games.

4) When, with 3-4 weeks remaining in the season, it became apparent the Michigan Panthers might qualify to host a home playoff game, it was explained quite emphatically the game could not be played at Ford Field due to a potential scheduling conflict with a Kendrick Lamar concert. The Kendrick Lamar concert was set for a Tuesday night; the playoff game would have been played the previous Friday or Saturday.

Talk of playing at an alternate venue (EMU's Rynearson Stadium) was dismissed out of hand with the explanation "the league doesn't like that stadium."
 
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The only two leagues I can think of that outlived their stay in the Magic City are the WLAF, which became a Europe-only operation, and the CFL, which is a unique case of brand extension gone awry rather than a minor league and doesn’t deserve to be lumped in with all the other mutts.
 
4) When, with 3-4 weeks remaining in the season, it became apparent the Michigan Panthers might qualify to host a home playoff game, it was explained quite emphatically the game could not be played at Ford Field due to a potential scheduling conflict with a Kendrick Lamar concert. The Kendrick Lamar concert was set for a Tuesday night; the playoff game would have been played the previous Friday or Saturday.
Was there not another field in the whole Detroit metro area that was available? Seems like a pretty easy fix.
 
Was there not another field in the whole Detroit metro area that was available? Seems like a pretty easy fix.

Well, there are plenty of high school fields that hold 4-6,000 people, Wayne State holds 4,000, and that would probably be sufficient, but they were drawing up to 10-12,000 and I think they wanted at least the potential of drawing 15 or more. There really isn't any other stadium in the SE Michigan region over 6,000 but less than the Big House (which would likely never be leased out to a UFL type activity) except for EMU.
 
In late July, new UFL investor Mike Repole said that he hopes to have 16 teams in the league by 2035. For now, the goal is to pivot to smaller venues, in order to avoid the perception that the games are sparsely attended.

Buddy, I know you've got fûck you money for days, but none of us are gonna be here by 2035.
 
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ARLINGTON, TEXAS – October 7, 2025 – The United Football League (UFL) announced today a major step forward in its continued growth, unveiling three new franchises set to debut in the spring of 2026 when the league kicks off its third season. The new teams will be located in Columbus, Ohio, playing at Historic Crew Stadium, former home of the Columbus Crew of the MLS; Louisville, Kentucky, playing at Lynn Family Stadium, home of the Louisville City FC of the USL and Racing Louisville FC of the NWSL; and Orlando, Florida, playing at Inter&Co Stadium, home of the Orlando City SC of the MLS and Orlando Pride of the NWSL

The new teams – the Columbus Aviators, Louisville Kings, and Orlando Storm

The league also announced updated team names and new venues for two legacy teams; the Arlington Renegades will become the Dallas Renegades when they move to Toyota Stadium, home of FC Dallas of the MLS, and the Houston Roughnecks will be named the Houston Gamblers when they relocate to Shell Energy Stadium, home of the Houston Dynamo FC of the MLS and Houston Dash of the NWSL.

Beginning with the 2026 season, the teams will no longer be divided into two conferences, but will compete as a united eight-team league with the top four teams advancing to the playoffs at the conclusion of the regular season.
 

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