A Clean Pecker Always Taps It

[Boom_70]

Late to party on this so I hope this is not a DB, ect ect.

Prominently placed in the Jordan 50th issue of SI is a full page full color ad for a new product from Playtex- intimate wipes.
Picture of a woodpecker with the caption " A Clean Pecker Always Taps It". The tag line reads;

“Introducing new Fresh + Sexy” wipes by Playtex. The before and after intimate wipe that gets you ready for whatever comes next. CLEAN WHERE IT COUNTS.”

Issue is paper thin so I have to think that SI was hurting for ads if they were willing to accept this one.

 

[Azrael]

Part of the worst ad campaign in human history?

www.adweek.com/adfreak/clean-wood-seeking-beaver-would-you-try-these-intimate-wipes-147088

 

[Boom_70]

Part of the worst ad campaign in human history?

www.adweek.com/adfreak/clean-wood-seeking-beaver-would-you-try-these-intimate-wipes-147088

Might be. Stunned that a magazine like SI would accept an ad like that.

 

[Versatile]

These are great. Stop with the damn moralizing. There would be no controversy if this was a male grooming product.

 

[Azrael]

These are great. Stop with the damn moralizing. There would be no controversy if this was a male grooming product.

It is a male grooming product.

Unisex, anyway.

Pecker. Beaver. Knob. Peach.

You stay classy, Playtex Fresh and Sexy Intimate Wipes.

 

[Versatile]

I would like to know what the difference is between these and Tag body spray ads, on the grounds of offensiveness.

How would you advertise a product designed specifically to clean genitals before intimacy?

 

[Azrael]

I would like to know what the difference is between these and Tag body spray ads, on the grounds of offensiveness.

How would you advertise a product designed specifically to clean genitals before intimacy?

Why compare the two ad campaigns? Both are coarse, but in their own way. One doesn't excuse the other.

In fact Tag's was apparently so offensive and ineffective that the product has been discontinued.

How would I advertise it? I wouldn't. But from my earlier link, here's the woman in charge to explain what they think they're doing:


"We wanted to be fun and playful and bold all at the same time. And the campaign lets us be all those things. … When you're clean where it counts, you're ready for anything." —Elaine McCormick, creative director at Grey New York

 

[Versatile]

To me, that's exactly what they are doing.

The ads certainly are more family friendly than a half naked woman groping a half-naked man in the typical cologne commercial. And they are creative. Why punish creativity?

And Tag failed because Axe came first and douchebags apparently are brand-loyal.

 

[Azrael]

I'm not sure I'd classify a visual pun on the word pecker "creativity."

We're a half-step away from ad copy that reads "My ****'s never been cleaner" - maybe over a picture of Nixon. Maybe not.

 

[21]

I have to ask this: Has any guy every thought, 'damn, I wish I had some handy little wipes so I can clean my pecker before and after?"

Don't get me wrong, it's a great idea, because women have been tucking these little wipies in their evening bags for a long time, but I've never heard of a guy taking a moment to 'freshen up.'

 

[Boom_70]

Some others on the board:
"You wanna go deep you need a clean bat"

 

[21]

This must be a bizarre trend in selling to men; the current espn mag has a full page ad from Charmin, claiming to be '#1 for #2' or something like that, featuring an interview with Bronson Arroyo about how he wipes his ass. Seriously.

 

[Azrael]

Why not an ad line beneath a generic black and white 70s high school photo of a kid named Michael Hunt that reads,

"Mike Hunt's never been cleaner"?

I'd be shocked if Grey hadn't already pitched this and had it rejected.

 

[93Devil]

The ad must be working because people are starting threads on message boards about it.

And baby wipes do serve a purpose for adults.

 

[Boom_70]

If Playtex wants to be a responsible corporate citizen they should also have something about safe sex.

"Cover the bat with a hat"

 

[heyabbott]

Do we have this much disposable income as a country? Problems of the 1 percenters?

 

[Boom_70]

"Don't be a slob, always clean the nob"

 

[Azrael]

Suitable campaign for a 'Playboy' or a ' Penthouse' - or even a 'Maxim' or 'FHM' equivalent - but not an SI or 'Esquire?'

 

[Boom_70]

Suitable campaign for a 'Playboy' or a ' Penthouse' - or even a 'Maxim' or 'FHM' equivalent - but not an SI or 'Esquire?'

Frank Ridgeway could use them to clean off his Allen Edmonds cap toes.

 

[Armchair_QB]

I didn't read the Nike marketing piece SI sent out that week so I missed this ad.