As difficult as the omicron variant is to deal with, I can't help but feel that all of this is yet another significant global marketing opportunity that Gary Bettman and the NHL have botched. The whole quarantine thing seems to be a deal breaker for them and only them, but not lugers or skiers or women's hockey players. And those games could easily be made up by pushing the playoffs back. The NHL needs events like this. It's fading behind soccer in popularity, and though baseball may be slipping just as fast, I have a lot more faith in baseball given the popularity of drinking outside on a nice day. The half-hearted way the NHL handled these Olympics even before omicron is telling. Like citing bad roads for cancelling a drive they didn't want to make anyway. But at some point, they to need to appeal to some, any audience other than white folks north of the 40th parallel.