I concur with everyone else. Well done, Kevin.
That said ...
... a piece like this also leaves me feeling frustrated and sad. Indirectly, it speaks to the economy of our business.
If Kevin didn't already have a wealth of experience and knowledge of Fridge to draw upon -- if he didn't already have all of his reporting done, so to speak -- would many news organizations give him the time and money needed to find this kind of story?
Could many news organizations afford that, even if they wanted to?
From the Sun's perspective, a story like this works because: (a) Kevin can write it out of his head, at no cost save the time it takes to craft a well-written story; (b) the paper can post it on the web with almost no production, printing or photo cost; (c) it's something readers will like, because it is good.
In essence, the cost-benefit ratio is very favorable.
Now imagine if Kevin was asked to write something like this, but he had to do all of this reporting from scratch. He has to get access to Fridge. Lots of it. He has to access the people around Fridge. Lots of of it. Again, that takes time. Money. It's risky, too -- maybe you don't get the material you need for a truly good piece. (The material, as much as the writing, is what made Kevin's piece sing). And what's the reward for all that time and effort?
Probably about as many page hits as, say, a news item on Brett Favre's ankle. Less hits than a Deadspin salacious blind item.
Now, consider: you're a economically strapped news organization that's bleeding print circulation and watching your longtime business model implode. You're making pennies on web advertising where you used to make dollars on print ads.
Honestly, what are you going to do?
Of COURSE readers love pieces like these. They just don't love them enough to pay any sort of viable premium for them. (Does the New Yorker even make money? I know the Atlantic does -- but only because they shifted their entire business model toward profiting via shorter, opinion-based web content).
Costly, time-consuming long form narrative journalism only makes sense as a subsidized loss leader. And that's the thing that makes me frustrated and sad.