The Athletic absolutely should be hiring the best. And with Portzline, Russo, the Bay Area folks, and others, they nailed it.I have never understood this thinking. If you are new, and want to establish yourself as a successful paid model (or something that can be sold as one -- which many believe is ownership's true intent), you have to hire the best. It shouldn't matter if it is an older white male. Russo is one of the best hockey reporters around. Word is they've done very well with subscriptions out of Minnesota because of him. Portzline, Staple and Yohe are very good, too. From what I know about Carig, he's got a great rep. Why hire someone who doesn't optimize your monetization? It's dumb.
Last week, when I was in Tampa...I was watching Josina Anderson on ESPN. One of our other people mentioned her, and said, "Did you see her fingernails? Wild design." I didn't even notice because her report was good. (But, yes, I looked the next time I saw her.) One thing matters for the Athletic: Can you sell? It doesn't matter if you are white, black or purple; old or young; male or female or other.
Can. You. Sell.
I guess I'm just not as convinced with some of the more recent hires. I know others disagree, including some on this thread, so maybe that's a matter of taste and opinion.
But we should be talking about diversity and hiring practices. It's a major concern in this industry and the lack of opportunities for minorities and women at the lower levels leads to even fewer opportunities for high profile jobs. When a new company comes in and is hiring predominantly white males without advertising the bulk of its open positions, I think their hiring practices should be discussed.