Boston's Cask 'n' Flagon (the bar beyond the Green Monster) recently began running commercials, understandably trying to drum up some business in the Sox offseason.
Fair enough. But whom did they hire to provide the voice-over? A prominent local baseball broadcaster like Jerry Remy? A popular ex-Sox player like Bill Lee? A celebrity fan like Denis Leary?
No, they chose Pat Summerall. The Texas resident and former NFL standout who -- oh, by the way -- HAD A LIVER TRANSPLANT BECAUSE OF ALCOHOLISM!!!
At what point did this seem like a good idea? "Hey, Pat, remember that stuff that nearly killed you a few years ago and is just itching to finish off the job? We'd like you to sell it for us!"
This has to be the most inappropriate celebrity endorsement of the year, right? And what could possibly trump it? I leave it to you...
Fair enough. But whom did they hire to provide the voice-over? A prominent local baseball broadcaster like Jerry Remy? A popular ex-Sox player like Bill Lee? A celebrity fan like Denis Leary?
No, they chose Pat Summerall. The Texas resident and former NFL standout who -- oh, by the way -- HAD A LIVER TRANSPLANT BECAUSE OF ALCOHOLISM!!!
At what point did this seem like a good idea? "Hey, Pat, remember that stuff that nearly killed you a few years ago and is just itching to finish off the job? We'd like you to sell it for us!"
This has to be the most inappropriate celebrity endorsement of the year, right? And what could possibly trump it? I leave it to you...