It's unnecessary and unwise. But I see it too often, the thumb on the scale stuff. It happens all the time in those essayish commentaries where I guess it's OK to do because it's pretty clearly an opinionated projection (that I nevertheless often find troubling), but I think there's a bleed-over into the news side of such stories. Allegations suddenly have truth attached to them. Opinions become assertions become part of the official record. Being on the "right side" of something trumps being totally right about it. And undergirding all this is the promise of public fame and awards.
An outlet like the NYT, with the gravity to do it, could a bold, provocative thing: Stop submitting anything for awards. Just stop. And ban its reporters from appearing on any other news network. Once you cut deeply into the incentive to be a news star, you'd see a sea change. What's driving a lot of this is a desire for approval at parties - actual ones, and the daily virtual shindig on Twitter.